Susan Fournier

Susan Fournier is Allen Questrom Professor and Dean at Boston University’s Questrom School of Business. Under her leadership, the school advances its mission of developing leaders who leverage the power of business to create value for the world.

Susan is in her 30th year as a marketing academic, 19 of these at Questrom. In 2018, she became Questrom’s first woman dean and its first academic dean in 40+ years. Prior to Questrom, Susan served on the faculties of Harvard Business School and Dartmouth Tuck, and spent 10 years in various consulting, advertising, market research, and corporate board roles. She earned her PhD from University of Florida, MS from Penn State, and Undergraduate from UMass Amherst. Susan serves on the board of the business school accrediting organization AACSB.

With 33,000+ Google Scholar citations, Susan’s research on brands, brand communities, customer satisfaction, the branding-shareholder value link, brand risk, and the consumers’ relationships with brands is among the most cited in the marketing academy, placing her in the top 2% of all scientific researchers. Susan is author of best-selling case studies that bring her research into business schools globally. In 2022, Susan was honored as Association for Consumer Research Fellow recognizing her career contributions.