COVID the disrupter—now, next, and the new normal

To view the recording, click the image above or visit this link.

In this BU MET Distinguished Lecture, Cynthia Cohen addresses one of the most pressing topics of the day: how do businesses adjust to the “new normal” in the wake of a pandemic? COVID-19 has beaten out the silicon chip, the cell phone, and the internet for creating the most rapid disruption and reimagining of business practices in our lifetime. Cohen examines what the future holds for business, what it means for consumers, and how we can plan while the disruption continues.

Speaker

Cynthia Cohen

Founder and chief strategist of IMPACT 2040, a strategic consulting firm, a member of the BU Board of Trustees and MET Dean’s Advisory Board