LinkedIn 2.0: How to build a brand to attract your ideal job or client

Whether you are a corporate executive, business owner, or launching your next side hustle, LinkedIn is the best platform to generate broader visibility for your brand. And, like all social media platforms, LinkedIn comes with its own built-in rules, quirks, algorithms, and tricks of the trade. Learn how to build a powerful LinkedIn Profile, optimized for search, that gets you found and positions you as an authority in your industry. Let’s work smarter, not harder!


Angela Pitter (ENG’86, MET’93)
Founder and CEO at LiveWire Collaborative