Courses
The listing of a course description here does not guarantee a course’s being offered in a particular term. Please refer to the published schedule of classes on the MyBU Student Portal for confirmation a class is actually being taught and for specific course meeting dates and times.
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QST MS 770: Data Visualization
The ability to translate data into visuals can often make the difference between success and failure. The goal of this course is to enable students to use the most common data visualization applications such as Tableau or Microsoft Power BI to communicate data. The course will begin with querying relationship databases, integrating multiple data sources and data validation, followed by choosing the most proper visualization option, creating automated dashboards, and building an overall visual system. -
QST MS 771: Product Management
This course introduces students to issues and best practices in successfully optimizing the value of goods and services over their lifetime. The goal of the course is to help students understand the value a product delivers to customers in a competitive environment. Students will build foundational skills in product portfolio management, lifecycle management, pricing and feature bundling and channel strategy. -
QST MS 772: Product Development
This course builds on design thinking concepts by helping students use a foundational set of innovation and development tools to convert customer insights into tangible offers. The goal of the course is to enable students to contribute to a development teams' ability to deliver innovation to the market through ideation, concepting, prototyping, piloting, and launch. Students will learn to deploy tools at each step and learn ways to include customer feedback in an iterative way. -
QST MS 773: Customer Data Analysis
This course seeks to familiarize students with customer data analysis related to digital marketing and sales, customer experience, and product management. The goal of this course is to help students uncover insights along the customer's journey as they move in stages of awareness, intent, conversion, and retention. Students will build foundational skills in analyzing customer data. -
QST MS 774: Digital Marketing Analytics
This is an introductory course on Digital Marketing emphasizing analytics that seeks to familiarize students with digital marketing tactics. At the heart of marketing lies consumers and their marketing journey through the stages of awareness, intent, conversion, and finally retention. In this course, we will learn how digital has revolutionized the interactions between firms and consumers along this journey. Digital offers powerful tactics to reach consumers along the funnel: online display ads raise awareness, search listings reach consumers with intent, on-site e-commerce marketing facilitates conversion, and social media both energizes and retains customers. The course develops essential data analytics skills--critical thinking, data mining, experimental analysis, and design--applied to ad campaigns, ad attribution, and social media data -
QST MS 775: Business Impact Modeling
The ability to take on unstructured problems and generate useful insights/solutions is something that cannot easily be taught. But, it can certainly be learnt through practice and guidance. For most quantitative problems in graduate courses, the decision options, goals, and analytical approaches are pre-defined. In practice, however, business problems are usually ill-defined, "messy", where the decisions are initially ambiguous, goals are unclear, and the relationship between decisions and outcomes are indeterminate. While each business problem is distinctive, a disciplined approach to problem solving can be incredibly useful across many career contexts. The concepts and exercises in this course will sharpen our professional ability to structure a messy problem and do some disciplined analysis on it. Examples will be drawn from Strategy, Operations, Technology Management, Marketing, and Finance to expose us to the broad applications of the concepts and tools learned in this class. -
QST MX 700: Online MBA Launch
During this module, students are introduced to the various learning platforms of the program, meet their peers, and learn about important university and Questrom policies and resources. In addition, students receive tips and best practices for learning success in an online learning environment. -
QST MX 710: Creating Value for Business and Society
Graduate Prerequisites: (QSTMX700) - This module discusses the role of the manager in business and society. Topics include the economic foundations of business, the impact of digital transformation and information, the power of the consumer in co-creation as well as other global business forces on how managers both capture and create value for society. -
QST MX 720: Managing Performance with Data
Graduate Prerequisites: (QSTMX710) - Students learn the role data plays in managing the performance of the organization. Topics include: analyzing financial statements and accounting metrics, financial analysis for business planning, using statistics to drive business decisions, and metrics for financial, marketing, and operational performance. -
QST MX 730: Leading with Integrity
Graduate Prerequisites: (QSTMX710) - This module discusses the role of human capital in the organization, as well as key principles of leadership and ethical decision-making. Topics include: developing a global and diverse work-force, leading through change, managing conflict, power, and politics, and leveraging high-performance teams. -
QST MX 740: Managing Risk
Graduate Prerequisites: (QSTMX710 & QSTMX720 & QSTMX730) - Identifying and managing risk is critical to effectively leading in today's business environment. Topics include: assessing environmental, social, regulatory, financial, operational and brand risk; and then developing processes for measuring, monitoring and when possible managing those risks. -
QST MX 750: Leveraging Global Opportunities
Graduate Prerequisites: (QSTMX710 & QSTMX720 & QSTMX730) - The world of business is changing at a rate faster than ever in history requiring leaders to identify and implement strategies for differentiation. Topics include: developing competitive strategies, managing the marketing mix for target segments, optimizing the global value chain, and analyzing global markets and trade systems. -
QST MX 760: Fostering an Innovative Mindset
Graduate Prerequisites: (QSTMX710 & QSTMX720 & QSTMX730) - Leaders in today's organizations must work to understand and identify creative solutions to leverage known and unknown opportunities. Topics include: applying principles of design-thinking, managing the innovation portfolio, analyzing growth opportunities, and driving corporate and entrepreneurial innovation. -
QST OM 323: Operations and Supply Chain Management
Undergraduate Prerequisites, Questrom students only: QST AC221; MO221; QM221; QM222 or BA222; SM131; SM132; SM275 - Component of QST SM323, The Cross Functional Core. Focuses on the elements of operations management that are of particular importance in the context of new product development. These include: product and process design, process analysis, supply chain configuration, inventory management, and capacity and production planning. A semester-long business plan explores the interaction between operations management and marketing, information systems, and finance decisions. -
QST OM 353: Project Management
Undergraduate Prerequisites: QST SM131 and sophomore standing - Formerly OM453. Focuses on project management from two perspectives. First, the course explores management of projects on a day-to-day basis at the functional, operational level, dealing with the management of tasks, resources, risks and timelines within an individual project. The course also covers project management on a more strategic level, program management, which identifies linkages between and among a portfolio of projects at the business unit or firm level. The course covers the tools, techniques, roles, and responsibilities that are critical in managing programs effectively and managing projects to completion. -
QST OM 365: Improving Quality: Six Sigma Certification
Undergraduate Prerequisites: QST QM221 or equivalent - Formerly OM456. Six Sigma quality programs help companies deliver near-perfect products and services. People trained as Six Sigma experts are highly sought after on the job market. This course makes students proficient in Six Sigma including its underlying philosophies, tools (for example, statistical process control), and implementation. This course certifies students as Six Sigma Green Belts and is also designed to prepare students so that when they complete one or more quality improvement projects in a post-BU career, they will be ready to test for a "Black Belt." -
QST OM 440: Supply Chain Strategy
Undergraduate Prerequisites: (QSTOM323) - Explores the ability of an organization's operations to satisfy its strategic requirements by investigating the influence of decisions made about the structure capacities, facilities, technology, and vertical integration and infrastructure workforces, quality, production planning and control, and organization of an organization's operations and its capabilities. These decisions are considered in the context of different types of performance improvement plans organizations use: quality management, lean, reengineering, supply chain management, strategic alliances, and performance management. 4 cr. -
QST OM 441: Supply Chain Analysis
Undergraduate Prerequisites: (QSTOM323) - Presents tools and modeling frameworks that are relevant to solving today's supply chain problems. The class is a mixture of case discussions, lectures, games, and outside speakers. Case discussions cover subjects including designing new-product supply chains, optimizing inventory levels, quick response, and capacity management. Lectures provide the theoretical foundation for the course; the major subjects are inventory theory and forecasting. Although the course is not overly focused on mathematics, enough detail will be provided so that students can apply the material in practice. Games including the distribution game, the OPT game, and the Beer Game reinforce the concepts in a constructive way. Finally, outside speakers present real-world examples of how supply chain models are being developed in practice. This course is designed for students that will be working in consulting or supply chain management after graduation. For students majoring in areas like Finance or Marketing, it is a solid exposure to an area that is integral to any product-focused company. 4 cr. -
QST OM 451: Environmentally Sustainable Supply Chains
Undergraduate Prerequisites: QST SM131 and sophomore standing - This course explores initiatives that enable a company to reduce its environmental impact. We will study the initiatives based on where the impact occurs in the supply chain: within the four walls of the company, at extended suppliers, in logistics, and at customer or use phase. We will start with making a business case for sustainability, learning about the complex structure of supply chains, and different ways to assess environmental impact. In addition, we will cover food waste, sustainable agriculture, green product design, eco-labeling, sustainable business models, and supply chain risk management. 4 cr. -
QST OM 467: Global Sourcing
Undergraduate Prerequisites: (QSTOM323) - Develops an understanding of the nature of international problems associated with the supply, distribution, and sourcing of products. Issues such as the operational support of market development in foreign countries, international sourcing, country analysis, and the management of supply and distribution activities are covered. A team project is required.