Communications

• QST ES 729: Management Communication
  Effective communication skills are key to the success of any manager or executive as you persuade, inform, and lead your clients, colleagues, bosses, and subordinates. This course explores persuasive verbal and written communication in a variety of management settings, including formal meeting- style presentations as well as strategic written business documents. You will learn to assess your audience, understand the strategic choices available when communicating, and choose the correct strategy for the audience at a given time. Students will learn to construct a persuasive argument and to deconstruct arguments made by others, recognizing and avoiding reasoning flaws. Students will give planned and impromptu presentations that are organized logically and persuasively, and that reflect best practices in using visual aids. Students will also learn best practices in business writing, for example, in writing memos and substantive emails. 1.5 cr.
• QST ES 730: Leadership Communication
  Persuasion is an essential skill for business success. Whether the goal is to influence and motivate your colleagues, superiors, organization, clients, or broader stakeholders, the capacity to persuade diverse audiences is key to effective leadership. In this course, students will learn to create and deliver compelling, high-impact verbal and written communications that inspire action. Students will learn to: generate insights with meaningful conclusions and recommendations; apply the principles of logical reasoning to create a compelling narrative; develop their unique leadership style to connect authentically to the audience; express complex information clearly and concisely in writing and with visual aids; and master presentation delivery, including projecting power through body language. We will cover a range of situations, from communicating within an organization, to winning over the public in a time of crisis, to holding crucial conversations to resolve conflicts.
• QST ES 740: Leadership Communication
  Persuasion is an essential skill for business success. Whether the goal is to influence and motivate your colleagues, superiors, organization, clients, or broader stakeholders, the capacity to persuade diverse audiences is key to effective leadership. In this course, students will learn to create and deliver compelling, high-impact verbal and written communications that inspire action. Students will learn to: generate insights with meaningful conclusions and recommendations; apply the principles of logical reasoning to create a compelling narrative; develop their unique leadership style to connect authentically to the audience; express complex information clearly and concisely in writing and with visual aids; and master presentation delivery, including projecting power through body language. We will cover a range of situations, from communicating within an organization, to winning over the public in a time of crisis, to holding crucial conversations to resolve conflicts.
• QST ES 872: Entrepreneur's Communication Playbook
  Graduate Prerequisites: ES700, ES701,ES730, or ES740 - Persuasion pervades every crevice of successful entrepreneurial lives. This course will prepare entrepreneurs to consider their multiple constituents as they communicate a vision and build an enduring company. As a company-builder and innovator, your persuasion begins with a clarity of purpose. You must attract top talent, convince customers, get colleagues on board with your ideas, and persuade investors to fund your company. Thinking critically, challenging conventional wisdom, and communicating effectively are vital to your success.
• QST SM 275: Management Communications
  Undergraduate Prerequisites: QST SM131, CAS WR120 or WR150, and sophomore standing - Persuasive written and oral communications are essential skills that are required for success in every business discipline. In this course, students will learn how to communicate clearly and persuasively. Course objectives include learning how to inspire action through compelling, high-impact communications by taking a point of view and supporting it with logic and evidence, generating insights with meaningful conclusions and recommendations, and understanding and applying the principles of logical reasoning to organize information and lead an audience to action. Students will learn to write simply and clearly in a variety of formats. They will also master presentation delivery by connecting authentically to the audience, harnessing the power of storytelling, and using body language to positively reinforce the message. Finally, students will enhance professional skills that are integral to business success. Effective Fall 2020, this course fulfills a single unit in each of the following BU Hub areas: Oral and/or Signed Communication, Research and Information Literacy, Writing, Research & Inquiry.
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  • Oral and/or Signed Communication
  • Research and Information Literacy
  • Writing, Research, and Inquiry