This course seeks to familiarize students with customer data analysis related to digital marketing and sales, customer experience, and product management. The goal of this course is to help students uncover insights along the customer's journey as they move in stages of awareness, intent, conversion, and retention. Students will build foundational skills in analyzing customer data.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.