Courses

The listing of a course description here does not guarantee a course’s being offered in a particular semester. Please refer to the published schedule of classes on the MyBU Student Portal for confirmation a class is actually being taught and for specific course meeting dates and times.

  • QST MF 921: Topics in Dynamic Asset Pricing
    This course provides a comprehensive and in-depth treatment of modern asset pricing theories. Extensive use is made of continuous time stochastic processes, stochastic calculus and optimal control. Particular emphasis will be placed on (i) stochastic calculus with jumps; (ii) asset pricing models with jumps; (iii) the Hamilton-Jacobi-Bellman equation and stochastic control; (iv) numerical methods for stochastic control problems in finance. (Mathematical Finance courses are reserved for students enrolled in the Mathematical Finance program.)
  • QST MF 930: Advanced Corporate Finance
    This doctoral level class on corporate finance covers both theoretical and empirical work. Rather than explaining the underpinnings of basic corporate research (e.g., model/applications dealing with asymmetric information, agency problems, and capital market frictions), we go deeper in understanding "how to operationalize" research on concrete topics that are central to contemporary corporate finance, such as bankruptcy, capital structure, mergers and acquisitions, the firm boundaries, investment, and much more. The class also looks at the interface between corporate finance and other research areas, such as asset pricing and banking. The course is a blend of new approaches to modeling in corporate research (e.g., dynamic, structural models of financial policy that generate typically quantitative predictions) and new approaches to testing design (e.g., regression discontinuities and natural experiments). The goal is to expose the students to the "state-of-the-art" of research in corporate finance and prepare them to do research in corporate finance using new methods and tools. (Mathematical Finance courses are reserved for students enrolled in the Mathematical Finance program.)
  • QST MF 990: Current Topics Seminar
    For PhD students in the Mathematical Finance program. Registered by permission only.
  • QST MF 998: Directed Study: Mathematical Finance
    Graduate Prerequisites: Consent of instructor and the program director
    PhD-level directed study in Mathematical Finance. 1, 2, or 3 cr. Application available on the Graduate Center website.
  • QST MF 999: Directed Study: Mathematical Finance
    Graduate Prerequisites: Consent of instructor and the program director
    PhD-level directed study in Mathematical Finance. 1, 2, or 3 cr. Application available on the Graduate Center website.
  • QST MG 730: Ethical Leadership in the Global Economy
    The purpose of this course is to explore ethical issues throughout our global economy in a pragmatic, responsible, and decisive manner in order to prepare you to resolve these issues when faced with them in your personal and professional lives. This course will bridge the gap between an individual's personal moral values and the challenges presented by corporate activity in a marketplace -- be it local or global. Our work in this course will raise your awareness of the interrelated legal, moral, and ethical challenges inherent in business. We will critically examine the ethical implications of business decisions and equip you with frameworks and strategies for managing your own and others' behavior. We will formulate a process to evaluate complex leadership decisions and enhance your own ability to effectively navigate multi-faceted decision-making scenarios.
  • QST MG 735: Integrated Risk Management
    Managing risk at the enterprise level requires knowledge of the multifaceted nature of assessing and managing risk. To this end, this course brings together diverse perspectives and expertise from the realms of marketing, operations, the law, and finance. Students will learn how they identify, assess, and manage risk in their organizations both functionally as well as enterprise-wide.
  • QST MK 200: Principles of Marketing
    Open only to non-Questrom students. Marketing elective for Business minors. How is it that some products succeed and some fail? In many instances, the difference is in their marketing. The course examines key areas of marketing including product development, advertising, promotions, pricing, and channels. It uses a combination of in-class exercises, real world examples, cases, lecture, and discussion
  • QST MK 323: Marketing Management
    Undergraduate Prerequisites: QST AC221; MO221; QM221; QM222 or BA222; SM131; SM132; SM275
    Component of QST SM323, The Cross Functional Core. Introduces students to the field of marketing management: analysis, planning and implementation of marketing strategies as the means for achieving an organization's objectives. Students analyze cases and participate in workshops that focus on key marketing management tasks: marketing research, consumer behavior, segmentation and targeting, sales forecasting, brand management, distribution channels, pricing, promotion and advertising strategies, and marketing ethics. A semester-long business plan project where students collect primary and secondary research explores the interactions and the cross functional integrations between marketing, operations, and finance, while leveraging business analytics. cr. 4
  • QST MK 345: Consumer Insights
    Undergraduate Prerequisites: QST SM131 and sophomore standing
    Formerly MK445. Provides insight into the motivations, influences, and processes underlying consumption behavior. Considers relevant behavioral science theories/frameworks and their usefulness in formulating and evaluating marketing strategies (i.e., segmentation, positioning, product development, pricing, communications).
  • QST MK 435: Introduction to the Music Business and Music Marketing
    Undergraduate Prerequisites: QST MK 323.
    Survey of the music industry with a focus on understanding of its structure and the intersection of business and music. Discusses key areas of music marketing, including opportunities for musicians, including publicity, advertising, promotion (online and traditional), digital distribution, touring, licensing/synch, and radio.
  • QST MK 442: Digital Marketing Analytics
    Undergraduate Prerequisites: QST MK323. Pre-req for SHA students: SHA HF260; CAS MA115 (or MA113);CAS MA116
    This is an introductory course on Digital Marketing emphasizing analytics that seeks to familiarize students with digital marketing tactics. At the heart of marketing lies consumers and their marketing journey through the stages of awareness, intent, conversion and finally retention. In this course, we will learn how digital has revolutionized the interactions between firms and consumers along this journey. Digital offers powerful tactics to reach consumers along the funnel: online display ads raise awareness, search listings reach consumers with intent, on-site e-commerce marketing facilitate conversion, and social medial both energizes and retains customers. The course develops essential data analytics skills--critical thinking, data mining, experimental analysis and design--applied to ad campaign, ad attribution, and social media data.
  • QST MK 447: Marketing Research
    Undergraduate Prerequisites: QST MK 323.
    Required for Marketing concentrators. Introduces tools and techniques of marketing research as an aid to marketing decision making. Definition of research problems, selection of research methodologies, design of research projects, interpretation of research results, and translation of research results into action.
  • QST MK 465: Omni-channel Retailing
    Undergraduate Prerequisites: QST MK323. Pre-req for SHA students: SHA HF260
    The days of brick and mortar vs. online are gone and retailing has transitioned into omni-channel retailing. In this course, you will learn how retailers are successfully navigating this transformation. The course will explore topics such as how to attract omni-channel customers, the customer purchase journey, buying and merchandising management for such settings, and what retailers need to support an omni-channel strategy. Through a combination of class discussions, cases, articles, books, and projects, the course will prepare students to enter any facet of retailing and to benefit generally from a better understanding of this dynamic industry.
  • QST MK 467: Global Marketing Management
    Undergraduate Prerequisites: QST MK323. Pre-req for SHA students: SHA HF260
    Develops a critical appreciation of both the opportunities and challenges associated with the increasing globalization of markets. Students will learn about the key environmental forces shaping the needs and preferences of the global consumer and the impact of foreign, political, and economic factors on the marketing mix. 4 cr.
  • QST MK 469: Advertising in the Digital Age
    Undergraduate Prerequisites: QST MK 323.
    Advertising has changed in the age of digital media with companies realizing the importance of traditional media as well as owned media, paid media, and earned media. This course focuses on developing an advertising strategy that integrates traditional and digital advertising media for efficient and effective communication. Topics include trends and practices associated with media planning and buying across the various media platforms as well as advertising creative best practices. The course also examines how to measure the effectiveness of a firm's advertising to gain insights into brand performance. A combination of cases, readings, textbook and projects will guide the student to a thorough understanding of advertising.
  • QST MK 470: Pricing Strategy and Tactics
    Undergraduate Prerequisites: QST MK323. Pre-req for SHA students: SHA HF260
    Focuses on the practical needs of the marketing manager when making pricing decisions. Students learn the techniques of strategic analysis necessary to price more profitably by evaluating the price sensitivity of buyers, determining relevant costs, anticipating and influencing competitors' pricing, and formulating an appropriate pricing strategy.
  • QST MK 475: Luxury Brands
    Undergraduate Prerequisites: QST MK 323.
    Creating and leveraging luxury brand equity is a significant challenge. This course will explore luxury entrepreneurship, innovation, and disruptive business models, the role of technology, craftsmanship, and design in the creation and evolution of luxury brands. We will address brand extensions, dilutions, and stretching as well as the ability to expand the brand globally. Tied to these are issues of the critical role of distribution channels, particularly retail channels, and luxury services in delivering the luxury promise. Threats to sustaining the value of one's brand (e.g., threats to the supply chain) will be examined. The course will rely on cases, guest speakers, and a significant project.
  • QST MK 487: Branding
    Undergraduate Prerequisites: QST MK323. Pre-req for SHA students: SHA HF260
    Explores the art and science of branding, and the strategies through which companies can create, capture, and sustain shareholder value through brands. Through a mixture of theory and real-world cases, the course examines brands from the perspectives of the cultures and consumers who help create them, and the companies who manage them over time. Basic branding disciplines including positioning and repositioning, brand equity measurement, brand leverage, integrated brand communications, brand stewardship, and brand architecture are considered, as are more contemporary topics such as brand parodies, brand community, and branded entertainment. Particular attention is paid to branding challenges associated with today's interconnected, consumer-empowered, and transparent web-enabled world. 4 cr.
  • QST MK 498: Directed Study: Marketing
    Directed study in Marketing. 2 or 4 cr. Application available on Undergraduate Program website.