Courses

The listing of a course description here does not guarantee a course’s being offered in a particular term. Please refer to the published schedule of classes on MyBU Student Portal for confirmation a class is actually being taught and for specific course meeting dates and times.

• MET AD 577: AI Enabled Marketing
  This course offers an in-depth exploration of artificial intelligence (AI) applications within modern marketing strategies applied to a dynamic and data-driven marketing environment. It enables students to master AI tools and techniques such as Google Cloud, Tensorflow, IBM Watson, and HubSpot, essential for enhancing customer segmentation, content customization, and overall marketing efficiencies. Students will learn to develop AI-driven chatbots, optimize user experiences, and automate complex marketing processes, preparing them to meet contemporary digital marketing challenges and opportunities effectively.
• MET AD 580: Environmental, Social, and Governance (ESG) Investments
  Prerequisites: MET AD 717 or consent of instructor.- A comprehensive investments course introducing important aspects of investing, including environmental, social, and governance issues, and their role in corporate risk management, financial markets, and investments, presented from the viewpoint of market participants and corporate leadership. The course incorporates the mechanics of investing sustainably, with long-term planning on a micro and macro level. Topics will include an introduction and understanding of the ESG market, defining the environmental, social, and governance factors important for investment decision-making, and the importance of corporate engagement and stewardship. The course will also cover ESG analysis, valuation, and integration in portfolio management.
• MET AD 581: Energy Transition: Markets and Regulation
  The goal of the course is to give the student a clear, practical understanding of significant pieces of the energy "puzzle" as a guide to understanding how energy is produced and consumed -- as market forces dictate - both in the United States and abroad. Students considering this course can have various backgrounds/knowledge of energy, but most importantly, an interest in understanding the transitions needed to achieve climate-related goals. The student will be challenged to explore energy transition opportunities and decarbonization's imperative through finance, policy, markets, and regulation.
• MET AD 587: Interdisciplinary Methods for Quantitative Finance
  This course expands upon the foundations of finance theory with interdisciplinary approaches from statistical physics and machine learning. The course equips the students with the Python tools to tackle a broad range of problems in quantitative financial analysis and combines the study of relevant financial concepts with computational implementations. Students will learn to use packages like Numpy, Pandas, Statsmodels and Scikit, which are commonly used in research and in the industry. Prerequisites: MET AD 685 or PY 355 or equivalent or consent by the instructor.
• MET AD 599: Introduction to Python and SQL for Business Analytics
  Prerequisite: PY100 (Intro to Python)
  Python is a modern, high-level programming language. One of the most popular programming languages, its use has steadily increased across a large number of industries. This course introduces students to the Python environment and teaches a solid foundation in the basic syntax and structure. Structured Query Language (SQL) is the most common language globally for interacting with relational databases. Employers have indicated that knowledge of SQL is one of the most important skills for new graduates entering the workforce. Even with advances in database technologies and languages for handling heterogeneous data types, SQL remains the core skill for interacting with data. This course introduces both languages to equip students pursuing an analytics education with the skills necessary to succeed in the analytics and data visualization field. The outcome of this course will be a focused survey of Python and SQL topics designed to equip analytics professionals rather than a deep focus on technical programming topics.
• MET AD 601: Digital Platforms and Quantitative Marketing
  This course focuses on identifying and assessing platform business practices and understanding their target consumers' attitudes and behaviors through theoretical models, case studies, and quantitative data analysis. Students will understand the effects of network and platform technology on business success and learn how to analyze platform consumer data through Python basics, text analysis, sentiment analysis, and network analysis methods.
• MET AD 605: Operations Management: Business Process Fundamentals
  This course will provide students with the analytical tools to analyze, manage, and improve manufacturing, service, and business processes. Coverage includes various options to lower operational costs and improve responsiveness to customers' needs, including operating system design, product & service design, capacity analysis & buffering, waiting line optimization, and process quality analysis using statistical approaches. Quantitative methods include application of stochastic simulation, analysis of random outcomes, statistical analysis routines (confidence intervals, hypothesis testing, machine learning), system reliability analysis, and statistical process control. The Deming philosophy of management, Lean operations principles, and Six Sigma process improvement methodologies form the underlying foundation of the course coverage.
• MET AD 610: Enterprise Risk Management
  This overview course examines the management issues involved with assessing the security and risk environments in both the private and public sectors in order to assure continuous system-wide operations. The course studies the elements of operational and technological risk assessment and operational continuity using a project management framework and quantitative risk metrics. Students are exposed to the role of the firm in crisis response and management as well as the terms, systems, and interactions necessary to assure continuous operations. Topics include: the role and need for comprehensive assurance strategy and planning; information security; an overview of the system-wide structure; the social and emotional impact on the workforce as well as its effect on productivity; and the organizational infrastructure relating to national, regional, and international compliance.
• MET AD 612: COO-Public Emergency Management
  Prerequisites: MET AD610 - This course examines emergency management from national, state, local, and family perspectives of prevention, preparedness, response, and recovery. The course encompasses knowledge of the specific agencies, organizations, and individual behaviors in emergency management as well as the interlinking partnerships between/among these groups. Areas of discussion include: responsibilities at federal, state, community and individual levels; guidelines and procedures for operations and compliance such as the National response Plan; Incident Command Systems (ICS); exercises; plan development, command, and control; communication; partnership development and maintenance; leadership; and numerous other elements related to effective emergency management. The unique and critical roles of private and public partnerships are reviewed and particular attention is paid to the interplay and interdependency among national, state, community, business (public and private), and the individual. 4cr.
• MET AD 613: Enterprise Risk Planning and Compliance
  Prereq: MET AD610 - Students are exposed to the important issues relating to corporate and organizational security and risk from both the perspective of systems designed to protect against disasters and aspects of emergency preparedness should systems fail. Engineering science is applied to security areas that include information technology, terrorism, and other organization disruptions. Students study proactive risk assessment through analytical risk analysis techniques and simulations. Students will be able to design a company or agency global assurance plan, organize the strategy to make the plan operational, and implement control measures to assess the plan's degree of success. The course also provides explanations of legal/regulatory, auditing, and industry- specific requirements related to compliance, control, and reporting issue sin business risk management. The role of establishing and maintaining standards by local, national, and international agencies is discussed, as is the importance of these agencies in certifying operations.
• MET AD 614: Disaster Management
  Prerequisite: MET AD617 -This course takes concepts covered in MET AD617 and applies them in more detail mainly to the corporate-private sector environment. During this course, we will first review the organization and processes necessary to effectively respond to and manage incidents, including the transition from emergency response and incident management to business recovery. The course will focus on disaster recovery, an absolutely essential but sometimes overlooked component of any successful corporate recovery program. Here, the emphasis is on technology recovery. This includes reviewing the key components of the IT infrastructure; how these components are accounted for in the response and recovery processes; and some best practices in technology recovery modelling. Several emerging technologies relative to cloud computing, information security, etc., are also examined. Prereq: MET AD617
• MET AD 616: Enterprise Risk Analytics
  Prereq: METAD571
  The course offers an overview of the key current and emerging enterprise risk analytical approaches used by corporations and governmental institutions and is focused on understanding and implementing the enterprise risk management framework on how to leverage the opportunities around a firm to increase firm value. The major risk categories of the enterprise risk management such as financial risk, strategic risk, and operational risk will be discussed and risk analytics approaches for each of these risks will be covered. Students will learn how to use interlinked data inputs, analytics models, business statistics, optimization techniques, simulation, and decision-support tools. An integrated enterprise risk analytics approach will be demonstrated with examples from different functional areas of the enterprise. R, SQL, and Power BI software are used in this course.
• MET AD 617: Business Continuity Management
  The course presents, assesses, and discusses the contemporary theories, methods and practices related to business continuity (BC), business continuity management (BCM) and resiliency planning. The course incorporates the underpinnings of enterprise-wide risk management (ERM); however, it is designed to focus on broad-based threats, vulnerabilities, unexpected events, emergencies, and crises that may impacts organizations and their leaders and professionals. The course focuses on the design, development and applications of resilience, emergency planning, crisis management, BC, and disaster recovery used by organizations in the private sector. It presents a comprehensive, cutting-edge technologies pertaining BCM in complex organizations and challenging environments. Technological innovations are used to involve a complex array of high-level developments that result in transitions and transformations of businesses. Finally, the environmental considerations center on connections between business and the natural law.
• MET AD 618: Technology Risk Management
  Prerequisite: MET AD 610 - Focuses on how leading organizations manage a wide array of technology-related threats and vulnerabilities, ranging from routine outages and operational errors to infrastructure breakdowns and systems failures - right up to significant data breaches, denial of service and ransomware attacks. Principles of technology resilience and its role within the organizational enterprise risk management structure are reviewed, the technology risk landscape is evaluated, the importance of governance and compliance are reinforced, and the infrastructure and processes necessary for organizations to effectively manage technology-related incidents are examined. The course includes how enterprises transition from incident management to technology recovery, and how leading companies design and implement cybersecurity and privacy programs. Prerequisite: MET AD 610.
• MET AD 619: Applied Neuromarketing Research and Ethics
  Neuromarketing is transforming the global marketing industry as a relatively new discipline, quickly transforming how marketers influence consumers and their buying decisions. The rapid increase in the uptake of neuromarketing across multiple business domains and applications across industries is making it imperative that global marketers take heed and start applying them to their marketing strategies as well. This course leverages three core disciplines: marketing, market research, and brain science. In this course, students will learn how neuromarketing is gaining moment in the industry because it leverages how the consumer's brain reacts and responds to specific marketing incentives and stimuli. It ensures that the marketing efforts and their effectiveness are well- measured and accurate through applied neuromarketing analytics in a lab environment. This course also leverages neuromarketing research during lab sessions, using various cutting-edge and innovative techniques through biometric and brain signals to examine consumer behavior and develop relevant marketing strategies.
• MET AD 630: Financial and Managerial Accounting
  Introduction to the concepts, methods, and problems of financial and managerial accounting. Includes data accumulation, accounting principles, financial statement analysis, measurement and disclosure issues, cost analysis, budgeting and control, production costs, and standard costs.
• MET AD 632: Financial Concepts
  Introduction to the concepts, methods and problems of accounting and financial analysis. Includes accounting principles, measurement and disclosure issues, financial statement analysis, time value of money, cash flow projection and analysis, capital budgeting and project evaluation, bond and equity valuation, cost of capital and capital structure. 4 cr. Effective Fall 2021, this course fulfills a single unit in each of the following BU Hub areas: Quantitative Reasoning II, Critical Thinking.
  BU Hub Learn More

  • Critical Thinking
  • Quantitative Reasoning II
• MET AD 642: Project Management
  The course explores modern project management by providing an enterprise- level, experiential view of the discipline focused on connecting projects to the organization's mission, vision, and values. The theme of the course is applying key project management tools and techniques, through case-based group work, which will help students identify, analyze, and develop practical proposals to real-world issues. Groups select, plan, report, and then present on their project's scope, schedule, cost, risk, quality, and communications elements using tools such as the WBS, network diagram, PERT estimate, Gantt chart (including the use of MS Project), risk register, and heat map. Students also gain familiarity with important new concepts in project management: Agile frameworks, actionable sustainability thinking, and Benefits Realization Management, all of which will be important for their success not only in other graduate courses, but as they lead projects for their organizations so as to provide lasting, triple-bottom-line value. The course is aligned with the latest PMBOK? Guide from the Project Management Institute.
• MET AD 643: Project Communications and Leadership
  This course examines the increasing importance of leadership and communications in projects. Since project outcomes and the delivery of value are accomplished through teams of people, the course aims to improve the capability of a project manager to become a project leader and to excel at motivating and inspiring their teams. Students begin by gaining a better understanding of their own social, leadership, and communications styles. Self-awareness is key to the course. We investigate motivation, conflict management, negotiation skills, and the Agile principles of stewardship and servant leadership. Grounded in the use of tools, the course will provide students with templates to enhance team collaboration and communication. The course also addresses more contemporary issues in PM, including resolving ambiguity and complexity, the use of improvised working styles, sustainable PM, and issues around power and politics within the project.
• MET AD 644: Project Risk and Cost Management
  Prereq: MET PM100
  This course introduces students to macro and micro approaches to project cost estimation. Case studies of both pre-project and in- process estimating examine some of the more common perils of human irrationality associated with project estimation to help develop more sensible, achievable project outcomes. Students learn how to manage both project cost and schedule objectives throughout their projects using the Earned Value and Earned Schedule Measurement Systems. Students then study risk management through an examination of both individual and overall project risk and apply their learnings using advanced risk management software in an actual case study. Students also study project quality management, procurement/contract management, and project ethics and professional conduct using case study scenarios.