Digital Platforms and Quantitative Marketing

MET AD 601

This course focuses on identifying and assessing platform business practices and understanding their target consumers' attitudes and behaviors through theoretical models, case studies, and quantitative data analysis. Students will understand the effects of network and platform technology on business success and learn how to analyze platform consumer data through Python basics, text analysis, sentiment analysis, and network analysis methods.

FALL 2023 Schedule

Section Instructor Location Schedule Notes
A1 Lee COM 213 W 2:30 pm-5:15 pm

SPRG 2024 Schedule

Section Instructor Location Schedule Notes
A1 Lee CAS B06A W 2:30 pm-5:15 pm

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.