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MET AD 737: Innovative Marketing Techniques
This course will provide you with the theoretical understanding of the Internet marketplace necessary to adapt to its many changes, while also equipping you with the skills you'll need to perform vital daily functions. The course includes discussions of both B2B and B2C and looks at marketing and communications from an integrated, business-wide perspective. The goal is to appreciate principles and practice of online marketing. Topics include integrated innovative marketing strategy, search engine marketing, email marketing, and social media. 4cr.
MET AD 740: Planning and Operating New Ventures
Graduate Prerequisites: MET AC 630 and MET FI 631
Includes opportunity assessment and feasibility analysis, concept development, budgeting and financial operations, financial and human resource management, legal and organizational issues, role of boards and external advisors that lead to the writing of a business plan.
MET AD 741: The Innovation Process: Developing New Products and Services
Addresses the specifics of new product and service development and fostering innovation and technology to increase performance. Topics include generating and screening initial ideas; assessing user needs and interests; forecasting results; launching, and improving products and programs; bringing innovation to commercial reality.
MET AD 744: Venture Capital and Financing Innovation
Prereq: MET AD731
Provides an analysis of the economics of innovation and the means by which firms secure the necessary capital to begin or expand operations. Procedures for raising venture capital through investment institutions and individuals are discussed.
MET AD 745: Global Competitiveness
Reviews the process whereby organizations establish and pursue goals within internal and external constraints, resources, and opportunities. Topics include strategy and tactics; the process of strategic choice and adjustment; resource assessment; environmental and competitor analysis; stakeholders and values; and strategy implementation, control, and valuation.
MET AD 746: Business Law and Regulation in a Global Environment
Examines legal issues that affect high technology firms. Topics include copyright, reverse engineering, trade secrets, patents, international legal differences, the Uniform Commercial Code, and product liability. Cases drawn from high tech industries are used to emphasize current and future developments.
MET AD 747: Service: Quality, Delivery, and Productivity
Topics include, the shift toward international service economies, the increasingly large service component in "non-service" industries, integrating service in the development of products and the critical role employees play in delivering service quality.
MET AD 755: Doing Business in North America
Students are introduced to the latest requirements, techniques, procedures, and practices for successfully 'Doing Business in North America'. Emphasis is placed on managing in the most competitive business environment in the world; preparing, implementing, and maintaining sustainable international business transactions and operations. We begin with a description of driving forces and starting conditions for being a competitive and sustainable business enterprise including the role of the market integration in the NAFTA region. Included is consideration of corporate market entry strategies such as import and export agreements and transactions, contractual agreements, strategic alliances, and direct foreign investments. Factors of risk management, business continuity management, and performance management (on project and corporate levels) are considered. Regional policies, international trade development, opportunities in international trade development, and forward- looking challenges are examined. All participants attend live online lectures, partake in discussion boards and complete a group term project involving business simulation. The project is developed in stages (decision rounds) throughout the term and teams compete during each stage.
MET AD 758: Eco-Tourism
The course examines the emerging area of eco-tourism in both developing and developed nations. The issues discussed involve the purpose of eco-tourism, importance to GDP, infrastructure demands, return on investment, and the possible financial strains and returns to local areas. The course provides a thorough examination of potential benefits as well as liabilities of eco-tourism to the region, indigenous population, and nation as well as who can gain and who can lose from such undertakings.
MET AD 760: International Trade and Logistics
Techniques and procedures for conducting international trade. The course focus is practical. Topics include operations, government agencies and import/export channel networks, and the evaluation of international opportunities. Designed to provide students with the skills and tools necessary for international trade.
MET AD 763: Multinational Finance and Trade
Prereq: MET AD731
Applies the concepts of corporate finance to the problems of multinational financial management. Major topics include private and public institutions, foreign exchange rates, capital flows, speculation, analysis of alternative foreign investments, analysis of sources and uses of corporate funds abroad, multinational tax and profit planning, international risk analysis, and capital budgeting.
MET AD 767: Culture and Development
Today the tourist industry is global in respect to the tourists wishes and destinations, i.e., tourists travel to other countries in part to learn about their peoples and cultures. To meet this large and expanding market many tourist companies have become either multinational or have formed working alliances with companies in other countries. This necessitates the need of people working in the tourist industry to have an understanding of cultures beyond their own. In this course we will examine different cultures and see how culture has affected economic, social, political and artistic development and its relationship to multi-national commerce and the tourist industry. Among the cultures to be examined will be: Western Europe, America, Middle East, and Sub-Saharan Africa.
MET AD 780: Ethics in Management
Those in leadership and managerial positions are often confronted with difficult decisions that have far-reaching implications and the ability to balance competing social and ethical values. This practical course explores different ways of approaching challenging ethical dilemmas through theories, cases, contemporary issues, and exercises -- and in the context of various cultures and business and organizational settings. 4 cr.
MET AD 782: Project Value Strategies
Undergraduate Prerequisites: METAD642
This course will introduce students to Project Value -- a unique perspective on classical Project Management that is focused on assuring that a project delivers value that is aligned with the mission, vision, and values of an organization. This increasingly popular framework with which to view projects and project management is derived from current research, standards, and thought leadership from PMI and other international bodies . Students will learn how to create value in projects even in today's disruptive, turbulent environment. They will learn how to apply the conceptual framework of benefits realization management (BRM) and to use tools to manage a portfolio of programs and projects strategically with an aim of sustainable project value. Value in Agile projects will be discussed. The element of the Triple Bottom Line and a focus on sustainability is part of the subject matter. Case studies and real life experiences, illustrated with guest lectures, will be intertwined with current research in project management.
MET AD 800: Master's Thesis
Undergraduate Prerequisites: Six completed program courses.
Graduate Prerequisites: Six completed program courses.
An extensive research project culminating in a written paper and oral defense. Research is conducted under intensive faculty supervision. Requires department approval and thesis supervisor from full-time faculty. May be credited toward concentration elective.
MET AD 801: Master's Thesis
Undergraduate Prerequisites: Seven completed program courses including MET AD 800.
Graduate Prerequisites: MET AD 800; Seven completed program courses including MET AD 800.
The second course of an extensive research project culminating in a written paper and oral defense. Research is conducted under intensive faculty supervision. Requires department approval and thesis supervisor from full-time faculty. Considered a free elective.
MET AD 804: Capstone Project for Supply Chain Management
This course is one of the last courses that a student in the supply chain management program is required to take. Students are expected to carry out independent research on a relevant topic in the area of supply chain management under the supervision of the instructor for the course.
MET AD 805: Capstone Project in Enterprise Risk Management
A directed study course consisting of an applied research project that concerns a special topic of interest to an Enterprise Risk Management (ERM) student. The course is especially designed for working professionals who have special ERM- related interests that are not covered in existing courses. The project generally culminates with a written paper and oral presentation. Research is conducted under intensive faculty supervision. Requires department approval and project supervisor from full-time or part-time faculty.
MET AD 855: Strategic Advantage
Strategy concerns the long-term direction, scope and performance of an organization within its specific context. While senior managers are normally responsible for strategic planning, the implementation of strategy is most effective if managers at all levels ensure that their actions, performance goals, resource applications, etc. are aligned with the efforts of other functions and departments, and with the major strategic orientation of the firm. This module aims to develop critical understandings and insights about strategy and strategic management at the business unit level.
MET AD 856: Market and Economic Research and Analysis
The course is designed to prepare the student to undertake a comprehensive survey of the regional or national economic, social, logistical/infrastructure and attraction market to determine the most appropriate allocation of resources and strategic positioning. Students are exposed to the development of tourism and regional development plan, the basis for segmentation and target markets. The methods and tools of market and economic research are presented and the role/interplay of private, local, national and international intuitions are discussed as they relate to data gathering and plan assessment and implementation.