Tag: publicrelations

5 Companies That Opted Out for Black Friday

Penny Hao, Director at PRLab   Black Friday is a term that originally describes the day when inflated gold prices caused the 1869 financial crisis. Today, it’s the most successful annual marketing and PR campaign associated with hefty discounts, overnight stakeouts, and impulse buys. (Source: GIPHY.com, Black Friday, https://media.giphy.com/media/11iAbnnYIgFMmQ/giphy.gif) But, you don’t get remembered by […]

The Top Five Moments from PRoBono2017

By Katie Arbige, Director at PRLab Last Friday, Nov. 3, PRLab held our annual PRoBono event where Boston University students worked on deliverables for six non-profits around Boston. Students worked for 18 hours throughout the night, and presented their work to the clients the next morning. Each client team worked extremely hard all through the […]

PR and the Future of Esports

By James Smalec, Account Supervisor at PRLab (Source: North America League of Legends Championship Series, 2017)   What does the Houston Rockets, Boston Celtics, Cleveland Cavaliers, Milwaukee Bucks, and Golden State warriors all have in common?   The answer, Esports. Specifically League of Legends (League), the largest Esport in the world. Right now the World […]

Tips for PR practitioners to better understand Search Engine Optimization

By Yichi (Flora) Zhang, Account Supervisor at PRLab   When it comes to SEO, many people would believe it’s a strictly marketing-based technique regarding to online or social media marketing. In fact, it’s also important to PR practitioners since the higher your company ranks, the larger traffic will be driven to the website. Moreover, people […]

Life Lessons from Advertising Tycoon, Jordan Zimmerman

By Patricia Arribas Pablos, Director at PRLab Lauren Oubre, PRLab President of Client Services (left), Jordan Zimmerman, founder of Zimmerman Advertising (center) and Sebastian Kogler, PRLab President of Operations (left) Last Thursday, September 28, Jordan Zimmerman, founder of Zimmerman Advertising, and his family, inaugurated the Zimmerman Family Social Activation Center at Boston University’s College of Communication. […]