Research

24 Items

A Shortage of Excellence? An Exploratory Study of U.S. Doctoral-level Education…

This exploratory content analysis of doctoral-level education in public relations at U.S. universities describes the state of doctoral training in…
July 11, 2022

Polarized U.S. publics, Pope Francis, and climate change: Reviewing the studies…

As soon as it was clear that Pope Francis’s 2015 Encyclical, Laudato Si’: On Care for Our Common Home, would discuss, among…

Nation Branding as a Modern Expression of Colonialism in Latin America:…

Since the 2000s, several Latin American governments have launched nation branding campaigns to internationally promote the exports, foreign direct investment,…
Branding International Communication
May 1, 2022

Game of Thrones, Tourism, and the Ethics of Adaptation

This article examines ‘adaptation-induced tourism’, a form of media-induced tourism understood to be distinct from ‘screen tourism’ or ‘literary tourism’…
August 1, 2021

Understanding Customers’ Reactions to Allegations of Corporate Environmental Irresponsibility

This study focused on the idea of brand identity fusion, the the merging of individual (customer) and identity of the…
October 13, 2020

Moms in Chief: Spouses of Presidential Nominees, 1992-2016

In 1776, when Abigail Adams implored her husband to “Remember the Ladies,” John Adams scoffed, declaring, “We know better than…
January 2, 2019

Unpacking the Effects of Alleged Gender Discrimination in the Corporate Workplace…

This study demonstrates how accusations of gender discrimination in the workplace may cost a company customers, and identifies factors that…
July 4, 2018

Motivation with misinformation: Conceptualizing lacuna individuals and publics as knowledge-deficient, issue-negative…

This study demonstrates how people who have accepted misinformation about vaccines and have extremely negative attitudes toward them tend to…
September 11, 2017

Poison or Prevention? Understanding the Linkages between Vaccine-Negative Individuals’ Knowledge Deficiency,…

The last few decades have seen growing concerns among parents regarding the safety of childhood vaccines, arguably leading to the…
June 21, 2017
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