Research Topic: Branding

3 Items

When the locals are Othered

Full title: When the locals are Othered: hybridized representations of Latin American cultures and identities through nation branding Abstract: This study…
Branding International Communication
September 1, 2023

Power Imbalances and Contested Notions of the Nation

Full title: Power Imbalances and Contested Notions of the Nation: Latin American Nation Branding through the Lens of the Cultural-Economic…
Branding International Communication
April 25, 2023

Nation Branding as a Modern Expression of Colonialism in Latin America:…

Since the 2000s, several Latin American governments have launched nation branding campaigns to internationally promote the exports, foreign direct investment,…
Branding International Communication
May 1, 2022