Research | College of Communication

Systematic review of eye-tracking experiments evaluating tobacco health warning labels

This systematic review examines eye-tracking experiments evaluating the effects of tobacco health warning labels (HWLs) on visual attention. We focus…

Eye Tracking Health Warning Labels

December 30, 2025

Augmenting Multidimensional Awe Through Technological Immersion

This article explores how technological immersive features enhance awe-inducing, meaningful media experiences. Two between-subjects experiments with U.S. college students examined…

Immersion Virtual Reality

December 13, 2025

Content Confusion: News Media, Native Advertising, and Policy in an Era…

We often blame social media for the rampant problem of disinformation, but mainstream news media is also at fault. Not…

Misinformation

November 18, 2025

Climate action and native advertising: How fossil fuel companies present environmental…

Confronting severe economic challenges in the twenty-first century, many news media are forging new relationships with advertisers, including the focus…

Climate Misinformation

November 14, 2025

Assembling platform governance as private ordering in the age of generative…

The rise of generative AI, such as ChatGPT, has transformed platform governance, affecting not only their own frameworks but also…

AI

November 13, 2025

Protecting Children of the TikTok Era: A Discourse Analysis in the…

Insufficient protections from platforms and policymakers have left children vulnerable to the harms of social media, engendering years of lively…

Social Media

Shifting platform values in community guidelines: Examining the evolution of TikTok’s…

Social media can establish governance frameworks for their users through public-facing documents and policies. Such governance frameworks are value-laden and…

Social Media

Contesting data power at the margins: Contentious data imaginaries and social…

This article highlights the role of data imaginaries in shaping narratives about social movement mobilization. Weaving together critical data studies…

Data

Digital Nationalism in Comparative Perspective: Trump Blaming China on Social Media…

This study presents one of the first comparative analyses of digital nationalism on social media. Using a computational mixed method…

Political Communication Social Media

The Digital Spin: Political Agenda Setting on Alternative Social Media Platforms

This study examines how agenda setting operates in today’s hybrid media ecosystem by investigating how mainstream political events during the…

Political Communication Social Media

A social influence perspective toward employee-organization relationships: The role of relationship…

Employee-organization relationships (EORs) have been widely examined in the scholarship of internal public relations. While previous research has focused on…

Internal Communication

Making AI Work for the Public: An ALT Perspective

AI is rapidly reshaping the public sector, but most efforts remain focused on optimizing existing processes rather than reimagining how…

AI Civics

October 15, 2025

Public Support for Warning Label Policies on Social Media Among U.S.…

Introduction: Health warning labels are used across several regulatory spaces to warn consumers about potentially harmful products. The study aimed…

Health Communication Social Media

October 1, 2025

Populist Hustlers Versus Establishment Dynasties: The Contentious Visual Framing Dual of…

We draw on three data sets to offer a comprehensive view on visual representation of presidential candidates and the impact…

Framing Social Media

September 23, 2025

Topic modeling of video and image data: a visual semantic unsupervised…

Understanding visual narratives is essential for analyzing media representation. This paper introduces VisTopics, a computational framework for analyzing large-scale visual…

AI

August 21, 2025