Sung-Un Yang
Professor, Harold Burson Professor in Public Relations, and Department Chair
Department of Mass Communication, Advertising, and Public Relations at Boston University
- Office: 640 Commonwealth Ave, 126
- Email: yang223@bu.edu
- Phone: 617-353-5970
About Sung-Un Yang
Dr. Sung-Un Yang is the Harold Burson Professor in Public Relations and Department Chair of Mass Communication, Advertising, and Public Relations at Boston University. Previously, Sung-Un was a faculty member and held the position of the Ralph Winslow Professor of Strategic Communication at Indiana University Media School, where he taught courses in strategic communication. Before that, he was a tenured faculty member at the Newhouse School of Public Communications at Syracuse University, serving as the Newhouse Endowed Professor. Sung-Un has been a member of the Arthur W. Page Society, a prestigious international organization for corporate communications executives and educators.
His research focuses on strategic communication management, including public perceptions and experiences of organizations through organization-public relationships, organizational reputation management, and social media effectiveness. He has received several awards for his work, including the Best Doctoral Dissertation Award from the International Communication Association (ICA) Public Relations Division, as well as Top Research Paper Awards from major international conferences in his field, such as the International Communication Association (ICA), Association for Education in Journalism and Mass Communication (AEJMC), Public Relations Society of America (PRSA), and IPRRC (International Public Relations Research Conference).
Regarding teaching excellence, Sung-Un received university-wide awards, including the Meredith Teaching Excellence Recognition Award at Syracuse University and the Board of Trustees Teaching Award at Indiana University.
Sung-Un has served as the editor-in-chief of the Journal of Public Relations Research, the official journal of the AEJMC Public Relations Division, and has served on the editorial boards of several peer-reviewed journals, including Communication Research and Communication Theory. Sung-Un has authored two books, multiple book chapters, numerous research papers in international peer-reviewed conference papers, and articles in esteemed academic journals, including Communication Research, Journalism & Mass Communication Quarterly, International Journal of Communication, Computers in Human Behavior, American Behavioral Scientist, Journal of Public Relations Research, Journal of Business Research, Journal of Communication Management, Corporate Reputation Review, Public Relations Review, and Management of Communication Quarterly.
Sung-Un has been recognized as a Top Scientist (the World’s Top 2% Most Cited Scientists) by Stanford University and Elsevier since 2020.
Education
- PhD, University of Maryland
- MA, University of Maryland