Michelle Amazeen

Michelle Amazeen

Associate Professor and Director, Communication Research Center

About Michelle Amazeen

Dr. Michelle A. Amazeen is Director of the Communication Research Center and an associate professor in the Department of Mass Communication, Advertising and Public Relations at Boston University.

Amazeen’s research program examines mediated persuasion and misinformation. Working at the intersection of journalism studies, media effects, and political communication, her scholarship explores the nature and persuasive effects of misinformation and efforts to correct misinformation. She employs a variety of qualitative and quantitative methods to yield results with practical applications for journalists, educators, policy makers, and consumers who strive to foster recognition of and resistance to persuasion and misinformation in media.

Her work has been previously funded by the American Press Institute and the New America Foundation and has appeared in academic publications such as Communication Monographs; Digital Journalism; Journalism; Journalism & Mass Communication Quarterly; Media, Culture & Society; and New Media & Society. She is among the team of 22 prominent scholars from around the globe with expertise in misinformation and its debunking who contributed to The Debunking Handbook 2020 – a consensus document summarizing the science of debunking for engaged citizens, policy makers, journalists, and other practitioners. She is also a contributor to The COVID-19 Vaccine Communication Handbook, a practical guide to help fight the spread of misinformation about the COVID-19 vaccines.

Her career in the communication industry began by “selling air” and managing the student sales staff at WPGU Radio in Champaign, Illinois. Before returning to academia, she worked client side in the Corporate Research Department of Montgomery Ward’s Signature Group and later researched the effectiveness of advertising and marketing campaigns for the S.C. Johnson account at Millward Brown. A post-midnight encounter with a brand equity perceptual map of toilet bowl cleaners led Amazeen to reassess her professional aspirations. She now enjoys challenging herself and her students to critically evaluate our media environment.

What is Native Advertising and how does it affect journalism? Watch this two-minute explainer video from Luke James, based on original study authored by Michelle Amazeen for Journalism and Mass Communication Quarterly.

Education

  • PhD, Mass Media and Communication, Temple University
  • MS, Advertising, Illinois at Urbana-Champaign
  • BS, Advertising, University of Illinois at Urbana-Champaign