
April Yue
Assistant Professor, Department of Mass Communication, Advertising and Public Relations
Pronouns: She/Her/Hers
- Office: Office 106, 111 Cummington Mall, Boston, MA 02215
- Email: aprilyue@bu.edu
- Phone: 617-353-3163
- Twitter: @@april_cenyue
About April Yue
Cen “April” Yue, Ph.D., is an Assistant Professor of Mass Communication, Advertising, and Public Relations at Boston University’s College of Communication. Her research areas include internal public relations, leadership communication, organizational change management, and corporate social responsibility and irresponsibility. Yue has published in top journals such as Communication Research, Journal of Public Relations Research, Public Relations Review, Journalism & Mass Communication Quarterly, Journal of Business Research, International Journal of Communication, and International Journal of Business Communication, among others. Her co-authored book, “Strategic CEO Communication,” is set to be published by Routledge in 2025. Yue has received over 10 top papers and research awards from various national and international communication associations and conferences.
Yue serves as the Chief Research Editor at the Institute for Public Relations’ Organizational Communication Research Center. She is an advisory committee member of the International Public Relations Research Conference, an affiliate scholar at the Internal Communication Research Hub at the University of Florida, and an affiliate member of the Global Strategic Communication Consortium. Additionally, she is on the editorial board of Public Relations Review and Communication Reports.
Prior to joining BU, Yue was an Assistant Professor of Public Relations at the University of Connecticut. Yue has taught courses in public relations principles, campaigns, and communication research methods.
Education
- PhD, Communication, University of Florida
- MA, Communication, Purdue University
- BA, English, Shandong Normal University