Discipline: Media Science

110 Items

“There Was Blood Coming Out of Her Eyes . . .”:…

This study tracks the affective agendas in the media’s portrayals of the nonverbal behavior of the 2016 presidential candidates, and…
Political Communication
December 4, 2024

The Emotional Power of Partisan Media: A Computer Vision Analysis of…

Building on theories of emotional contagion and affective priming, the study assesses the emotional impact of the U.S. partisan media’s…
Political Communication

Enjoyment and Appreciation of Political Advertisements: How Voters’ Issue Involvement and…

This study investigates how voters derive pleasure and meaning from political advertisements by conducting a 3 (sponsorship) × 2 (issue)…
Political Communication
Juwon Hwang headshot

Juwon Hwang

Assistant Professor, Media Science

Predicting Health Misperceptions: The Role of eHealth Literacy and Situational Perceptions

This study sought to understand how health misperceptions develop among individuals after exposure to misinformation messages, and how eHealth literacy…
Health Communication Misinformation
October 28, 2024
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