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PRLab case study: Restoration Resources

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Student Work

November 23, 2015

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PRLab case study: Restoration Resources

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Situation

Restoration Resources, a long-time PRLab client, sells and rents antique home decor and architectural salvage. The company salvages materials from buildings around New England that are to be torn down and reuses these architectural elements as unique pieces in period properties and modern homes. During the spring 2014 semester, the team was challenged with expanding Restoration Resources' customer base in New England and generating awareness and enthusiasm for repurposing antique salvage and vintage pieces in modern, creative ways.

Solution

The team's strategy focused on targeting broader national media, as well as reorganizing and expanding Restoration Resources social media accounts to increase awareness and customers. The team developed and implemented detailed public relations plan to outline their semester goals for the client

Results

Wrote five soft news stories for national and local outlets
Wrote and pitched three articles promoting in-store events
Secured promotional articles in four major outlets, including This Old House, WCVB and more
Created and updated profile pages for ecommerce and online platforms, including Amazon, Etsy, ebay, Pinterest and Facebook
Created 12 DIY videos and three slideshows for YouTube
Revamped Pinterest pages and designed 15 Pinterest boards
Gained 218 new Pinterest followers

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Mass Communication
PRlab
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Restoration Resources
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