Skip to Main Content

College of Communication

Programs
Student Life
Career
Give

Search Search for:

Programs
Student Life
Career
Research
Undergraduate Admissions
Graduate Admissions
About COM
Resources For

Give
Contact
Visit
Apply

Home
Student Work

PRLab case study: Restoration Resources

Student work

Student Work

November 23, 2015

Twitter Facebook

Share

PRLab case study: Restoration Resources

Email
Facebook
Twitter
LinkedIn

Copy URL:

Situation

Restoration Resources, a long-time PRLab client, sells and rents antique home decor and architectural salvage. The company salvages materials from buildings around New England that are to be torn down and reuses these architectural elements as unique pieces in period properties and modern homes. During the spring 2014 semester, the team was challenged with expanding Restoration Resources' customer base in New England and generating awareness and enthusiasm for repurposing antique salvage and vintage pieces in modern, creative ways.

Solution

The team's strategy focused on targeting broader national media, as well as reorganizing and expanding Restoration Resources social media accounts to increase awareness and customers. The team developed and implemented detailed public relations plan to outline their semester goals for the client

Results

Wrote five soft news stories for national and local outlets
Wrote and pitched three articles promoting in-store events
Secured promotional articles in four major outlets, including This Old House, WCVB and more
Created and updated profile pages for ecommerce and online platforms, including Amazon, Etsy, ebay, Pinterest and Facebook
Created 12 DIY videos and three slideshows for YouTube
Revamped Pinterest pages and designed 15 Pinterest boards
Gained 218 new Pinterest followers

Email
Facebook
Twitter
LinkedIn

Tagged:

Mass Communication
PRlab
Public Relations
Restoration Resources
student work

Related News

Advertising Honors Student Work

Two COM students receive top international honor for advertising portfolios

July 7, 2026

Honors Journalism Student Work

With Pulitzer Center fellowship, COM journalism student to examine hurricane’s aftermath

Kallejhay Terrelonge

June 24, 2026

Film & TV Student Work

With AI visuals and old-school technique, film student tells American immigration story for 250th anniversary

June 24, 2026

Boston University College of Communication

Get news and invites:

Email Address *

Programs
Admissions
Research
Student Life
About COM
News
Events

Facebook
LinkedIn
Instagram
YouTube
Tiktok

Information For

Current Students
Alumni
Parents
Employers
Press

Boston University
Contact COM
COM SharePoint
Accessibility
Privacy Statement
DMCA

© 2026 Boston University. All rights reserved. www.bu.edu

Send to Email Address Your Name Your Email Address

Cancel

Post was not sent - check your email addresses!

Email check failed, please try again

Sorry, your blog cannot share posts by email.