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Massachusetts Visitor Industry Council (MVIC)

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October 14, 2016

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Massachusetts Visitor Industry Council (MVIC)

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Situation

The Massachusetts Visitor Industry Council (MVIC) worked with Boston University's PRLab in the Spring 2016 semester to promote tourism in Massachusetts by establishing a greater online presence, increasing media outreach, and garnering support from state legislators. The State of Massachusetts does not have enough money invested into its tourism sector, and MVIC wanted to alert key audiences to the importance of tourism for the state.

Solution

The PRLab team created three social media accounts (Twitter, Facebook, and Instagram) for MVIC. They revamped the organizations's website and and made it more user-friendly and accessible. Additionally, the team created a series of informative and catchy infographics to be utilized bY MVIC with facts about Massachusetts tourism. Finally, they helped promote a fundraiser hosted by MVIC for Massachusetts Governor Charlie Baker.

Results

After just fore months, the PTLab team developed and sustained a very active social media presence, thus gaining the attention of notable state legislators like State Senator Eric Lesser. Trough the team;s efforts, MVIC's website's SEO increased. The organization went from being the last hit on the first page of a Google search to the fist hit. The infographics created by the ream were enlarged and displayed at MVIC;s fundraiser for Governor Baker in April.

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