COM cleans up at student Hatch ad awards

COM advertising students brought home 20 of 26 student awards, including the top four honors, presented during this week’s Hatch Awards, a premier competition for New England creatives.

In all, students from the portfolio classes taught by Doug Gould, Pegeen Ryan and other COM faculty won four gold bowls, seven silver and six bronze, as well as three merit awards.

“We are always proud of the work our students create, but especially proud in such a challenging year,” Gould said. “It’s remarkable to see such a high level of execution in such great volume.”

“Once again, our portfolio students’ creative talents were recognized with their big win at Hatch this year,” added Ryan. “We are thrilled for them, and know they will continue to go on to do more great work in the future.”

The Hatch Awards ceremony is one of the country’s premiere regional creative award shows, regularly featuring winning work that goes on to prevail at national and international shows including One Show and Cannes. Judges hailed from many of the top creative agencies in New York, Los Angeles and Chicago.

COM winners:

GOLD

FEEL GOOD AT THE END 

• Client: Enlightened Ice Cream
• Copywriter: Vanya Kohlweg
• Art Director: Caroline Richardson

HONEY GREEN

• Client: Honey x Good On You
• Art Director: Cameran Schwartz
• Copywriter: Jaya Gupta

MFA. CONNECT WITH ART.

• Client: MFA
• Art Director: Sophia Malcoyanni
• Copywriter: Evan Kielmeyer

THE WORLD CUP OF NETFLIX

• Client: Netflix
• Copywriter: Kieran Murray
• Art Director: Sophia Malcoyanni
• Strategy: Priya Singh

SILVER

PET PERSONA

• Client: Amazon Alexa
• Art Director: Jillian Degrandt
• Copywriter: Sabrina Zhang

F’CKITWONTCUTIT

• Client: Boston University
• Hannah Schweitzer: Project Lead / Strategist
• Shubhangi Verma: Social Strategist
• Niharika Verma: Content Strategist
• Lindsey Rosenblatt: Copywriter
• Chris Young: Copywriter
• Tim North: Copywriter
• Akhila Penumaka: Copywriter
• Cameron Wylie: Art Director
• Megan Kim: Art Director
• Huanqi (Ruby) Yang: Art Director
• Megan Coats: Art Director
• Shannon Neff: Art Director
• Hailey McKee: PR Manager
• Gwyneth Burns: PR Manager
• Evan Brown: PR Manager
• Hepu (Michael) Zhang: PR Manager
• Dahlia Maleh: PR Manager
• Emmanuel Reid: PR Manager

THOUGHTS AND PRAYERS

• Client: Everytown
• Copywriter: Lindsey Rosenblatt
• Art Director: Sophia Flissler

DUMP WITH DECENCY

• Client: Hinge
• Art Director: Johannah Coichy
• Copywriter: Lindsey Rosenblatt

STOP WATCHING. START LIVING.

• Client: Jeep
• Art Director/Copywriter: Tianyang Frank Li
• Art Director/Copywriter: Fangqing Carol Wu

VANUATU TREAT YOURSELF

• Client: Vanuatu
• Art Director/Copywriter: Yuanqi Alice Yan
• Art Director/Copywriter: Kendall Gregory

I AM A VICTIM OF CLIMATE CHANGE

• Client: WWF
• Art Director/Copywriter: Amanda Berman
• Art Director/Copywriter: Caroline Richardson

BRONZE

LIFE UNFILTERED

• Client: Fujifilm
• Copywriter: Kieran Murray
• Art Director: Kieran Murray

GET NAKED

• Client: Naked Juice
• Art Director/Copywriter: Yuanqi Alice Yan
• Art Director: Kim-Sarah I

LAG FREE

• Client: National Park Service
• Copywriter/Art Director: Xiaoyue Clara Yang
• Copywriter/Art Director: Yue Yvonne Wang

SPOTIFY, PUT LIFE ON SHUFFLE

• Client: Spotify
• Copywriter: Lindsey Rosenblatt
• Art Director: Kendall Gregory

ANY EXCUSE TO DAILY DRIVE

• Client: Spotify Daily Drive
• Art Director: Nicole Bartuch
• Copywriter: Angie DiDomenica

GHOSTED TOWN

• Client: St Elmo, Colorado
• Copywriter: Vanya Kohlweg
• Art Director: Shannon Neff

MERIT

LET’S MEET AND EAT

• Client: Bumble
• Copywriter: Hannah Glickenhaus
• Art Director: Audrey Wong

HEADSPACES

• Client: Headspace
• Art Director: Shaina Horstman
• Copywriter: Sophie Perez

​​WHERE YOU ACTUALLY WANT TO BE

• Client: Salomon
• Copywriter: Michael Messina
• Art Director: Danielle Miller