Students pose at award ceremony Young Ones.

Kairen Shi and Iraj Chaudhry celebrate at Young Ones in New York City. Photo courtesy Kairen Shi.

COM Ad Students Win at Young Ones

May 15, 2024
Twitter Facebook


COM Ad Students Win at Young Ones

A campaign created by COM students for Fanta won three coveted pencils at this week’s Young Ones advertising awards in New York City.

The campaign, “Fanta Slurp Juice” by advertising graduate students Kairen Shi and Iraj Chaudhry, earned the top Gold Pencil prize in the Gaming category, Silver for Experiential & Immersive, and Bronze for Integrated Campaign.

“Fanta Slurp Juice” campaign.

I Wanna,” a project for Fanta by COM students Ethan Chandler, Polina Silkina, and Drew Demeterio, received a merit award in the Integrated Campaign category.

Make it Peanut Better” for Teddie Peanut Butter, a design project by COM’s Maria Paula Arizabaleta, received a merit award in the Brand/Communication Design: Rebranding category.

“We’re very proud of the work that won this year and the students,” said Doug Gould, professor of the practice, advertising, at COM. “Many teams of BU creative students did remarkable work this year that may not have placed but is still exceptional.”

Pegeen Ryan, professor of the practice, advertising, at COM, added, “Once again our Portfolio students showed they can compete on a global stage and succeed. Congrats to the winners and to all the teams that entered. The work is very impressive and we’re proud to have you representing our program.”

“I Wanna” Fanta campaign.
“Make it Peanut Better” rebranding.

The Young Ones is a national competition sponsored by The One Club for Creativity for students and recent graduates in four competitions: ADC (for disciplines ranging across illustration, art direction, filmmaking and architecture), One Show (for advertising creative briefs), Portfolio (for a collection of work in a single discipline), and TDC (for lettering, type design and typography).

The awards helped propel Boston University to No. 12 in the Global Creative College Rankings, as tallied by The One Club for Creativity.