Design for Teddie Peanut Butter, part of campaign by Maria Paula Arizabaleta, art director.
COM Ad Students Take Home 16 Hatch Awards
COM advertising students took home 16 of the 21 student awards last week at the 63nd Annual Hatch Awards, one of the country’s premier competitions for New England creatives in marketing and advertising.
In a departure, no gold-level awards were made in the student category but COM students won seven of the 11 silvers, four of the four bronze, and five of the six merits. The winning work was from COM’s portfolio development classes taught by COM faculty Doug Gould, Mike Davis and Pegeen Ryan.
“Our advertising portfolio students are hard-working and talented, and we get to see their determination to do their best work every week,” said Ryan. “What is even better is to see how the advertising community recognizes their creative talent at an event like Hatch. Congrats to all who entered and all who won.”
Design for Penguin Books, part of campaign by Emma Hill, art director/copywriter, and Lihn Tran, copywriter.
Advertisement for Spotify, part of campaign by Matt Gill, art director, and María José Arango Franco, art director. (Music Makes the Moment)
Added Gould: “Each year, we raise the creative bar for our students, and we’re happy to see so many of them jump over it. And we have twice as much great work that didn’t win, that’s the nature of these shows.”
The Hatch Awards honor New England work with award categories in print, video, audio, digital, mobile, and web-based content. The awards continue the tradition of celebrating the very best in creative excellence in the region, judged by top professionals across the country.
COM Student Winners:
Silver
Aurat March
Client: Aurat March
- Art Director/Copywriter: Iraj Chaudhr
Battle of the Bans
Client: Spotify
- Copywriter: Lindsey Polovoy
- Art Director: Rayne Schulman
- Art Director: Joanna Levy Silvera
Make it Peanut Butter
Client: Teddie Peanut Butter
- Maria Paula Arizabaleta. Art Director
- Maria Paula Arizabaleta, Copywriter
Makes the Moment
Client: Spotify
- Matt Gill, Art Director
- María José Arango Franco, Art Director
No Filter
Client: GreenRoots
- Eleanor Stonich, Copywriter
- Eva Henry, Art Director
No News is Good News
Client: Amtrak
- Lilly Gastis, Copywriter
- Danny Choi, Art Director
Scents from the Pages
Client: Penguin Books
- Emma Hill, Art Director/Copywriter
- Lihn Tran, Copywriter
Bronze
Hard to Kill
Client: The Sill
- Sydney Pottow, Copywriter
- Iraj Chaudhry, Art Director
Imagine a World
Client: Bumble
- Anjana Patel, Copywriter
- Jennifer Liu, Art Director
Pause
Client: Spotify
- Paulomi Mukherjee, Art Director
- Iraj Chaudhry, Art Director
The Blank Space
Client: Persil
- Rachel Ren, Art Director
- Lydia Chou. Copywriter
Merit
Down for Good
Client: Fossil Fuel Non-Proliferation Treaty
- Lydia Chou, Strategist/Copywriter
- Lora Chen, Art Director
Durex – Say the Word
Client: Durex
- Sydney Pottow, Strategy/Copywriter
- Paulomi Mukherjee, Art Director
- Sloan Gormley, Art Director
Keep Me Posted
Client: Amtrak
- Will Loggia, Copywriter
- Olivia Hur, Art Director
Stories Untold
Client: MFA
- Kairen Shi, Art Director
- Sloan Gormley, Art Director
- Lydia Chou, Strategist/Copywriter
Survive Anything
Client: The Sill
- Paulomi Mukherjee, Art Director
- Matt Gross, Copywriter
