Skip to Main Content

College of Communication

Programs
Student Life
Career
Give

Search Search for:

Programs
Student Life
Career
Research
Undergraduate Admissions
Graduate Admissions
About COM
Resources For

Give
Contact
Visit
Apply

Home
Student Work

PRLab case study: The Algonquin Club of Boston

Student work

Student Work

November 19, 2015

Twitter Facebook

Share

PRLab case study: The Algonquin Club of Boston

Email
Facebook
Twitter
LinkedIn

Copy URL:

Situation

The Algonquin Club of Boston, founded in 1886, is a social club that puts an emphasis on professional networking for women and men with a widespread range of experiences and backgrounds in the Greater Boston Area. During the spring 2014 semester, the account team was challenged with developing a strategy to attract new members to the club.

Solution

The team's strategy for attracting new members included establishing a social media strategy for Facebook, Twitter and LinkedIn. By focusing on social media, the team sought to attract prospective members in the medicine, business and law industries. In order to transform the Club's social media platforms, the team focused on Boston-based news stories and actively connected with new and current members.

Results

Increased average Facebook likes by 67 percent and Twitter followers by 46 percent
Increased average Twitter retweets per week by 800 percent
Increased average Twitter posts per week by 145 percent and Facebook posts per week by 161 percent
Created a media list for lifestyle and event coverage
Provided analysis for Advise Realty
Developed content for company newsletter

Email
Facebook
Twitter
LinkedIn

Tagged:

Algonquin Club
PRlab
Public Relations
student work

Related News

Student Work

A Pregnancy App That Centers Women’s Wellness

Madison Dent smiling portrait.

May 27, 2026

Advertising Honors Student Work

Advertising Student Team Takes Home New Bloods International Award

Billboard with white text on a pink background "Vagina" with the first 'a' obscured by soap bubbles.

May 26, 2026

Honors Journalism Student Work

Gustafson This Year’s Weigl Photo Award Winner

Chappel Roan performing.

May 19, 2026

Boston University College of Communication

Get news and invites:

Email Address *

Programs
Admissions
Research
Student Life
About COM
News
Events

Facebook
Twitter
LinkedIn
Instagram
YouTube
Tiktok

Information For

Current Students
Alumni
Parents
Employers
Press

Boston University
Contact COM
COM SharePoint
Accessibility
Privacy Statement
DMCA

© 2026 Boston University. All rights reserved. www.bu.edu

Send to Email Address Your Name Your Email Address

Cancel

Post was not sent - check your email addresses!

Email check failed, please try again

Sorry, your blog cannot share posts by email.