Is There an Optimal Price for Group Rates?
By: Yunmei (Mabel) Bai, Doctoral Candidate, School of Hospitality and Tourism Management, Purdue University, and Chun-Hung (Hugo) Tang, Associate Professor, School of Hospitality and Tourism Management, Purdue University Introduction In the digital age, the focus of modern hospitality analytics, in both academia and in the industry, is identifying unique data to discover new variables that […]