By Makarand Mody, Ph.D., Boston University School of Hospitality Administration & Lydia Hanks, Ph.D., Florida State University Covid-19 has been a watershed moment in recent human history. While causing unprecedented turbulence and chaos both economically and socially, the pandemic has cemented the place of brands as a source of permanence and stability in our lives. […]
By Ksenia Kirillova, Ph.D., Institut Paul Bocuse, France, Soey Sut Ieng Lei, Ph.D., Macao Institute for Tourism Studies, and Dan Wang, Ph.D., The Hong Kong Polytechnic University Today, sending a message through Facebook Messenger or WhatsApp to a business to inquire about a product or service is no less commonplace than chatting online with a friend or […]
By Jingjie Zhu, Ph.D. student, School of Management and Marketing, Curtin University, Ying Wang, Ph.D. Candidate, School of Business, Sichuan University, and Mingming Cheng, Ph.D., Senior Lecturer, School of Management and Marketing, Curtin University We are now experiencing the fourth industrial revolution, a period marked by emerging technologies such as artificial intelligence, robotics, virtual reality, […]