Arts Marketing Graduate and Advanced Graduate Certificates

Apply Now Request Information

The hands-on, professional graduate certificate program in Arts Marketing is offered by the Arts & Cultural Management program in collaboration with the Department of Administrative Sciences at Boston University’s Metropolitan College (MET). There are two formats available to choose from:

  • The four-course Graduate Certificate in Arts Marketing (16 units)
  • The five-course Advanced Graduate Certificate in Arts Marketing (20 units), which includes the “Arts and Cultural Management Practicum.”

The unique Arts Marketing graduate certificate program will equip you with a sophisticated skillset of the latest arts marketing, promotion, and advertising approaches required to enter a career as an arts marketing manager within an arts organization. This preparation includes advanced training in marketing techniques, data analytics, social media marketing, strategic decision-making, and marketing segmentation.

Students in the program take two Arts & Cultural Management courses and select two electives drawn from BU MET’s graduate program in Global Marketing Management.

Select courses from the Arts Marketing certificate can be applied to the graduate degree program in Arts & Cultural Management. Certificate students have access to all the resources of the department and Boston University, including the extensive network of visual and performing arts organizations that have employed our graduates, as well as internship and job placement services.

Course Requirements

The certificate consists of four graduate courses for a total of 16 units. Students take two required core courses and choose two additional courses, as listed below.
Courses
(Four courses/16 units)

Select Two Additional Courses:

Advanced Certificate:

Transfer of Credits to Degree Program

Upon completion, interested students may apply for admission to the Master of Science in Arts and Cultural Management. If accepted, select credits earned toward the graduate certificate will be applied to the degree program.