Kerem Kamışlı (CGS’14, Questrom’16) is the director of marketing and e-commerce at Ayakkabi Dunyasi (“Shoe World” in Turkish) and a board member of its main holding company, Esas Holding. In this exclusive video produced for Envoy, Kerem discusses how the business, a multi-brand shoe retailer based in Turkey, is adapting to the pandemic and what comes next. Even after quarantine, he says, the company now plans to open fewer brick-and-mortar stores and focus greater attention on online revenue to make up the difference. In addition, its managers are shortening the timeline for moving the entire business online.