How is the pandemic changing retail? From bricks and mortar to e-commerce

Business is booming in e-commerce — an industry with annual sales of more than $2.3 trillion worldwide. The temporary closure of many brick-and-mortar stores in the wake of COVID-19 would appear to give e-commerce an even larger share of wallet, since consumers are forced to purchase non-essentials online, at least for now. Is the time up for brick-and-mortar retail?


Shuba Srinivasan, Norman and Adele Barron Professor in Management
Professor, Marketing

Martin Nordin (Questrom’86)
Chairman and CEO of Fenix Outdoor International

Yoshi Takeda (Questrom’03,’03)
Founder and President of the American Division of MIKI HOUSE

Tushar Ved (Questrom’94)
President, Major Brands (India) Pvt. Ltd.