Master of Management in Hospitality

The School of Hospitality Administration’s Master of Management in Hospitality program is a two-term plus internship program that serves to enhance business and management skills for students who have a strong liberal arts (or other nonbusiness) background and will prepare them to begin a career in hospitality leadership. For professionals currently working in the hospitality industry, the degree provides the necessary ongoing education to remain competitive and knowledgeable in the changing industry and provide the educational background necessary for hospitality professionals to advance their careers.  

Learning Outcomes

The students will demonstrate the ability to:

• Describe the segments, history, icons, market leaders, lexicon, and service elements of the hospitality industry.
• Apply the competencies in the core functional areas (e.g., finance/accounting, operations, human resources, and marketing) of hospitality management as evidenced in team projects and internship placements.
• Synthesize the core functional areas of hospitality systems (finance, operations, human resources, and design).
• Develop interpersonal skills: communication, team building, leadership, and cultural diversity awareness as evidenced in team projects, internship placements, and capstone projects.

Curriculum

The degree consists of 32 units as follows.

Unit Requirements–Summary

MMH	Units
Required courses	16 units
Elective courses*	16 units
Internship	0 units
Total units	32 units

*Typically completed during the second term

Course Numbers and Course Titles

Required Courses  The following four core courses are required (16 units)

SHA HF 701 Hospitality Operations Analysis (4 units)

SHA HF 711 Hospitality Financial Management (4 units)

SHA HF 733 Hospitality Organizational Leadership (4 units)

SHA HF 762 Hospitality Marketing and Branding (4 units)

Internship The degree includes one experiential, industry-based internship (0 units)

SHA HF 740 Graduate Internship in Hospitality Management (0 units)

Elective Courses—Without Concentration (choose any 16 units)

SHA HF 619 Hotel Development and Deal-Making (4 units)

SHA HF 621 Advanced Food & Beverage Management (4 units)

SHA HF 667 Fundamentals of Digital Content Development (4 units)

SHA HF 679 Financial Reporting and Analysis (4 units)

SHA HF 688 Operations and Service Consulting (4 units)

SHA HF 702 Innovation and Disruption in Hospitality (4 units)

SHA HF 707 Hospitality Entrepreneurship (4 units)

SHA HF 717 Hospitality Real Estate Financing & Feasibility (4 units)

SHA HF 750 Business of Senior Care (4 units)

SHA HF 752 Monitoring the Resident Journey (4 units)

SHA HF 754 Senior Living Operations (4 units)

SHA HF 760 Strategic Marketing (4 units)

SHA HF 768 Digital Marketing Strategies (4 units)

SHA HF 771 Hospitality Revenue Management Strategies (4 units)

SHA HF 777 Meeting Planning and Special Events Management (4 units)

SHA HF 778 Hospitality Analytics (4 units)

SHA HF 781 The Future of Restaurant Business (4 units)

SHA HF 790 Directed Study—Culminating Paper (1 unit)

Concentrations

Students may elect to pursue a concentration during the second term of the program in the following areas by taking the specific electives below:

Digital Marketing

• SHA HF 667 Fundamentals of Digital Content Development (4 units)
• SHA HF 760 Strategic Marketing (4 units)
• SHA HF 768 Digital Marketing Strategies (4 units)

Real Estate Development and Financing

• SHA HF 619 Hotel Development and Deal-Making (4 units)
• SHA HF 717 Hospitality Real Estate Financing & Feasibility (4 units)
• SHA HF 679 Financial Reporting and Analysis (4 units)

Revenue Management and Analytics 

• SHA HF 679 Financial Reporting and Analysis (4 units)
• SHA HF 771 Hospitality Revenue Management Strategies (4 units) 
• SHA HF 778 Hospitality Analytics (4 units)

Innovation and Entrepreneurship

• QST SI 839 Design Thinking and Innovation (3 units)
• SHA HF 702 Innovation and Disruption in Hospitality (4 units)
• SHA HF 707 Hospitality Entrepreneurship (4 units)
• SHA HF 790 Directed Study (1 unit)

Restaurant Management & Experiences

• SHA HF 621 Advanced Food & Beverage Management (4 units)
• SHA HF 781 The Future of Restaurant Business (4 units)
• Either:
  • MET ML 565 Food Marketing (4 units) or
  • QST SI 839 (3 units) with HF 792 (1 unit) Independent Study or
  • SHA HF 707 Entrepreneurship (4 units)

Senior Living

• SHA HF 750 The Business of Senior Care (4 units)
• SHA HF 752 Monitoring the Resident Journey Experience (4 units)
• SHA HF 754 Senior Living Operations (4 units)

Events Management

• SHA HF 777 Meeting Planning and Special Events Management (4 units)
• SHA SE 726 Large Venue Management (4 units) or SHA SE 727 Mega Events (4 units)
• One of the following courses:
  • SHA HF 560 Hospitality Strategic Marketing
  • SHA HF 621 Advanced Food and Beverage Management
  • SHA HF 768 Digital Marketing Strategies
  • MET AD 642 Project Management*
    • *MET PM 100 is a prereq/coreq for MET AD 642

MMH students may elect not to pursue a concentration and in this case are free to select any combination of electives they choose.