Courses
The listing of a course description here does not guarantee a course’s being offered in a particular term. Please refer to the published schedule of classes on the MyBU Student Portal for confirmation a class is actually being taught and for specific course meeting dates and times.
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SHA HF 100: Introduction to Hospitality
This introductory course is open to all BU students and is the prerequisite for School of Hospitality courses. Students gain an historical perspective and identify current events and trends in lodging, restaurants and event management. It provides an overview of the global hospitality/tourism industry including the critical elements of managing services. The Boston market, multimedia assignments and team-based projects are integrated into the learning environment. Effective Fall 2018, this course fulfills a single unit in each of the following BU Hub areas: Historical Consciousness, Digital/Multimedia Expression, Teamwork/Collaboration. 4 cr. Offered in the Fall and Spring. -
SHA HF 140: Hospitality Field Experience I
400 hours of supervised internship experience. Students are required to have their HF140 activities pre-approved by SHA Career Services prior to completing work/activities. 0 cr., Offered Fall & Spring. -
SHA HF 150: Experience Management
Central to the hospitality industry is the provision of memorable, high-quality customer experiences across digital and physical touchpoints. This allows hospitality and other service organizations to turn satisfied customers into brand evangelists. This course introduces the emerging domain of customer experience management (CEM)--the discipline of understanding and managing customer interactions with the organization to improve satisfaction, loyalty, and advocacy. CEM is a unique domain that draws on practices from the fields of marketing, marketing research, technology and data science, and operations and service science, with the aim of understanding and improving customer experiences with the organization. The course will cover the definitions and basic requirements of customer experience management, and also provide detailed frameworks and tools and techniques to allow students to gain proficiency in the language and practice of customer experience design and improvement. Effective Fall 2023, this course fulfills a single unit in each of the following BU Hub areas: Digital/Multimedia Expression, Social Inquiry II, Creativity/Innovation. -
SHA HF 210: Financial Accounting for the Hospitality Industry
Undergraduate Prerequisites: SHA HF 100, CAS MA 119 - An introductory course in Accounting designed to provide students with a basic understanding of the language of business. This course examines the basic accounting processes of recording, classifying, and summarizing business transactions. It also provides an opportunity to study elements of financial statements such as assets, liabilities, equity, revenue, and expenses. 4 credits, offered Fall & Spring. -
SHA HF 220: Food & Beverage Management
Undergraduate Prerequisites: SHA HF 100 ; Undergraduate Corequisites: SHA HF 260. Note: Students must take SHA HF 220 and HF 260 concurrentl y in the same section(e.g. A1/A1). Contact your academic advisor with any questions. - This courses focuses on principal operating problems facing managers in the restaurant industry. Topics such as concept development and entrepreneurship, menu analysis, cost control, operational analysis, and customer service processes are addressed. 4 credits, offered Fall & Spring. -
SHA HF 222: Hospitality Revenue Management
This course provides an advanced overview of the revenue management function in hotels. Revenue management is an integrated approach to maximizing revenue that includes capacity analysis, demand forecasting, variable pricing, and distribution technology. -
SHA HF 231: Talent and People Strategies
Undergraduate Prerequisites: SHA HF 100 - This course provides an introduction to the theory and practice of human resource management, especially for consumer services such as hotels, restaurants, tourism and events. Explores contemporary human resource management relative to the hospitality industry, with emphasis on planning, job analysis, recruitment, selection, hiring, placement, and ethnic diversity in the workplace. Specifically, the course examines employee motivation, leadership, training, team building, employee performance and retention. Management philosophies of work compensation, discipline, and labor relations are discussed as they affect current hospitality industry strategies to attract and retain a quality workforce. Effective Fall 2018, this course fulfills a single unit in the following BU Hub area: Global Citizenship and Intercultural Literacy. 4 credits. Offered Fall & Spring. -
SHA HF 240: Hospitality Field Experience II
Undergraduate Prerequisites: SHA HF 100 and SHA HF 140 - 400 hours of supervised internship experience. Students are required to have their HF240 activities pre-approved by SHA Career Services prior to completing work/activities 0 credits, Offered Fall & Spring. -
SHA HF 250: Hospitality Law
Undergraduate Prerequisites: SHA HF 100 - A look at the laws that apply to hotels, food-service establishments, and the travel industry. Consideration of innkeepers' duties to guests. Concepts of liability and negligence, contract and property practices, and miscellaneous statutes applicable to the hospitality industry. 2 credits, offered Fall & Spring. -
SHA HF 260: Introduction to Hospitality Marketing
Undergraduate Prerequisites: SHA HF 100 ; Undergraduate Corequisites: SHA HF 220. Note: Students must take SHA HF 220 and HF 260 concurrentl y in the same section(e.g. A1/A1). Contact your academic advisor with any questions. - This course provides an understanding of the role & function of marketing in the hospitality industry. It offers an overview of generic principles of marketing for any industry (including consumer products & manufacturing) and introduces specialized principles for the hospitality industry. For all topics, it uses examples taken primarily from the hospitality industry. Subjects covered include marketing strategy, marketing research, consumer behavior, segmentation, positioning, product and concept development, pricing, distribution, & marketing communications (including advertising & PR). Effective Fall 2018, this course fulfills a single unit in the following BU Hub area: Global Citizenship and Intercultural Literacy. 4 cr. Offered Fall and Spring. -
SHA HF 270: Accommodation Management
Undergraduate Prerequisites: SHA HF 100 - This course provides an introduction to the operations and technology of the room division within hotel properties. Explores theoretical principles and operational tactics for management of front office, reservations, housekeeping and engineering functions. 4 credits, offered Fall & Spring. -
SHA HF 271: Contemporary Issues in Hospitality
Prerequisites: SHAHF 100 and 150. - This course will cover relevant topics being faced in the hospitality industry. Topics will rotate by semester. -
SHA HF 278: Hospitality Analytical Problem Solving
This course will provide students with fundamental knowledge of business analytics and information visualization combined with extensive opportunities for developing hands-on skills for applying hospitality business analytics to managerial decision-making. Students will learn fundamental mathematical and statistical concepts as well as statistical modeling techniques to solve operational, financial and marketing issues that hospitality organizations face today. Students will also learn how to leverage widely used Microsoft Excel to build out data-driven insights and craft story telling visualization around the data-driven insights. 4 cr. Offered Fall & Spring. -
SHA HF 282: Hospitality Communications
This course is intended as a 'practicum' in hospitality communications. This course is open to sophomores, juniors and seniors. The focus is on the development of those communication skills that are critical to being effective managers. There will be readings on communication, but the majority of the course will focus on skills development. Each week students will be required to deliver presentations to the class. These presentations will be videotaped and critiqued. By the end of this course students will be much more comfortable, clear, and confident speakers in any situation. Effective Fall 2024, this course fulfills a single unit in each of the following BU HUB areas: Oral/Signed Communication, Research and Information Literacy, Writing, Research, and Inquiry. -
SHA HF 295: Private Club Management
Undergraduate Prerequisites: SHA HF 100 - Provide students with an introduction to the hospitality management specialization of Club Management. Lecture topics will include: what clubs are, organizational structure of clubs, service in the club environment, profit or non-profit, and professionals in club management. There will also be guest speakers, classroom case studies and field trips. 2 cr. Offered Fall Semester. -
SHA HF 303: Innovation and Disruption in Hospitality
Hospitality leaders need to know how to be the disruptors in the industry, as well as learn how to survive and capitalize when the industry is disrupted. In both situations, effective innovation is key to staying relevant and succeeding. Each week the class will meet to discuss different challenges that businesses have faced and approaches that entrepreneurs have taken to manage them. 4cr. Offering Fall & Spring. -
SHA HF 307: Hospitality Entrepreneurship
Undergraduate Prerequisites: SHA HF 220, SHA HF 260, SHA HF 310 - This course is intended to be a capstone experience for students seeking to understand hospitality entrepreneurship and innovation as a professional business system. Student teams will create, develop and design a concise Pro Forma Business Plan for a start-up non-profit or profit-driven hospitality enterprise. At the end of the semester teams will make a competitive presentation integrating the principles and skills mastered in previous coursework to a panel of successful hospitality entrepreneurs. 4cr. Offered Fall. -
SHA HF 310: Managerial Accounting for the Hospitality Industry
Undergraduate Prerequisites: CAS MA 119, SHA HF 210 or QST AC 221, SHA HF 220, and SHA HF 270 - After a review of financial-accounting principles, this course examines how financial information is assembled and presented according to the Uniform Systems Accounts for hospitality enterprises. The primary emphasis of the course is on analytical and decision-making uses of financial information, including such topics as cost behavior, leverage, cost-volume-profit analysis, contribution-margin pricing, and budgeting. The course concludes with a review of hotel operating forms, including franchising and management contracts and assessing their impact on financial performance and risk. 4 cr. Offered Fall & Spring. -
SHA HF 314: Hospitality Market Feasibility and Valuation
Undergraduate Prerequisites: SHA HF 210, SHA HF 220, SHA HF 260, and SHA HF 270 - This course provides an introduction to and detailed instruction regarding the hotel market and feasibility research process including hands-on preparation of a feasibility analysis for a proposed hotel development. The course will consist of a series of lectures and possible guest lectures regarding the fundamental aspects of hotel feasibility analysis. Students will learn about and then put into the practice the analytical techniques presented, building to completion of a full feasibility analysis in a team fashion which will be presented at the end of the semester both in written and oral form. 2 cr. Offered Spring Semester. -
SHA HF 315: Fundamentals of a Hotel Real Estate Deal
Undergraduate Prerequisites: SHA HF 210, SHA HF 220, SHA HF 260, and SHA HF 270 - The purpose of this course is to introduce the students to the various aspects of a Hotel Real Estate Deal. The target audience is any student who aspires to have a career involving the ownership, development and/or financing of lodging assets. 2 cr. Offered Spring Semester.
