Bachelor of Science in Hospitality Administration

Learning Outcomes

Knowledge Outcomes

  • Knowledge of the foundations of the hospitality industry: history, lexicon, and sectors.
  • Knowledge of the role of hospitality in society.
  • Knowledge of core hospitality business functions, including, but not limited to, finance and accounting, marketing, operations, human resources and organizational behavior, and revenue management.
  • Knowledge of the concepts, frameworks, and methods of experience design and management.
  • Knowledge of key macro-level issues that mutually impact hospitality and society, including, but not limited to, technology, sustainability, and wellness.

Skill Outcomes

  • An ability to exercise innovation as a learnable iterative process.
  • An ability to optimize human interactions in experience-based industries.
  • An ability to apply analytics to facilitate decisionmaking.
  • An ability to lead individuals, groups, and organizations.
  • An ability to communicate ideas in a persuasive and effective manner.

Requirements

All BU undergraduate students, including both entering first-year and transfer students, will pursue coursework in the BU Hub, the University’s general education program that is integrated into the entire undergraduate experience. BU Hub requirements can be satisfied in a number of ways, including coursework in and beyond the major as well as through cocurricular activities. Students majoring in Hospitality Administration will ordinarily, through coursework in the major, satisfy some BU Hub requirements in Historical Consciousness; Social Inquiry; Quantitative Reasoning; Global Citizenship; Communication; and the Intellectual Toolkit. Remaining BU Hub requirements will be satisfied by selecting from a wide range of available courses outside the major or, in some cases, cocurricular experiences.

Degree Requirements

A candidate for the degree must earn 128 credits in BU Hub, major, and elective courses. In addition, 800 hours of on-the-job experience are required. This experience is divided between two separate 400-hour experiences and may be completed at any time during the degree program. An international experience is also required.

Major Requirements

Foundational Courses (20 cr)

  • CAS MA 113 Elementary Statistics OR CAS MA 115 Statistics I
  • CAS MA 119 Applied Mathematics for Personal Finance OR CAS MA 120 Applied Mathematics for Social and Management Sciences
  • CAS PS 101 General Psychology
  • Two semesters of a second language

SHA Core Courses (48 cr)

  • SHA HF 100 Introduction to the Hospitality Industry
  • SHA HF 150 Experience Management
  • SHA HF 210 Financial Accounting for the Hospitality Industry
  • SHA HF 231 Human Resources Management for the Hospitality Industry
  • SHA HF 260 Hospitality Marketing Principles
  • SHA HF 278 Hospitality Analytical Problem Solving
  • SHA HF 282 Business Communications
  • SHA HF 303 Hospitality Innovation and Disruption
  • SHA HF 310 Managerial Accounting for the Hospitality Industry
  • SHA HF 370 Revenue Management and Technology (2 cr)
  • SHA HF 432 Hospitality Leadership
  • SHA HF 460 Hospitality Strategic Marketing

SHA Elective Courses (12 cr)

Please see the most up-to-date offering of electives on the school curriculum website. Hospitality electives are offered in 1-, 2-, or 4-credit courses. When selecting the electives, students should consider their career objectives and personal interests. It is important to make sure that you have completed any prerequisite courses before registering for hospitality electives. Information on prerequisites can be found in the course description.

  • SHA HF 295 Private Club Management (2 cr)
  • SHA HF 302 Research Methods (4 cr)
  • SHA HF 307 Hospitality Entrepreneurship (4 cr)
  • SHA HF 313 Advanced Hospitality Accounting and Finance (2 cr)
  • SHA HF 314 Hospitality Market Feasibility and Valuation (2 cr)
  • SHA HF 315 Fundamentals of a Hotel Real Estate Deal (2 cr)
  • SHA HF 321 Advanced Food and Beverage Management (4 cr)
  • SHA HF 322 Hospitality Design (4 cr)
  • SHA HF 329 Intro to Fine Wines (2 cr)
  • SHA HF 331 Training and Performance Management (4 cr)
  • SHA HF 360 Hospitality Sales Management (2 cr)
  • SHA HF 361 Advanced Consumer Behavior in Hospitality (4 cr)
  • SHA HF 367 Hospitality Distribution Channel Management (2 cr)
  • SHA HF 368 Digital Marketing Strategies (4 cr)
  • SHA HF 375 Meetings & Conventions (4 cr)
  • SHA HF 376 Special Event Planning and Operations (4 cr)
  • SHA HF 415 Hospitality Asset Management (2 cr)
  • SHA HF 416 Hospitality Franchising (2 cr)
  • SHA HF 430 Advanced Wine Study (2 cr)
  • SHA HF 470 Advanced Revenue Management (2 cr)
  • SHA HF 478 Hospitality Analytics (4 cr)
  • SHA HF 479 Financial Reporting and Analysis (4 cr)
  • SHA HF 488 Operations and Service Consulting (4 cr)

Work Experiences (0 cr)

In addition to regular coursework, SHA students complete two, 400-hour, noncredit work experiences. The purpose of each work experience is to help the students make connections in the field as well as gain the kind of experience that will allow them to obtain meaningful employment after graduation. These requirements are linked to the noncredit courses SHA HF 140 and SHA HF 240.

International Experience (0 cr)

All SHA students are required to demonstrate significant exposure to a culture outside of their home country. For many students, this experience involves participating in a Boston University Study Abroad program either during a semester or summer. For others, it may involve specifically designed coursework completed at the University. Please refer to the International Experience Manual (HF 440 Manual) for detailed information about how to fulfill this requirement. This requirement is linked to the noncredit course SHA HF 440. Students are NOT eligible to apply for a study abroad program unless they have completed at least one 400-hour work experience.

Hospitality Concentrations

Through the Bachelor of Science in Hospitality Administration program, students have the opportunity to declare one of seven hospitality concentrations as a way to fulfill hospitality elective credits.

Concentration in Hospitality Marketing

This concentration exposes students to the core concepts, essential tools, and key frameworks of marketing in the hospitality industry. In view of marketing’s inseparability from other areas of hospitality operations and management, courses prepare students to contribute to an organization’s marketing objectives as they learn how to formulate strategies that create and capture customer value. The concentration is appropriate for students planning a career in sales, brand management, integrated marketing communications, hospitality distribution, digital marketing, marketing research/consumer insights, and consulting.

The concentration requires 12 credits as specified below (choose any 12 credits of available concentration electives):

  • QST MK 487 Branding (4 cr; Questrom course)
  • SHA HF 360 Hospitality Sales Management (2 cr)
  • SHA HF 361 Advanced Consumer Behavior in Hospitality (4 cr)
  • SHA HF 367 Hospitality Distribution Channel Management (2 cr)
  • SHA HF 368 Digital Marketing Strategies for the Hospitality Industry (4 cr)

Concentration in Event Management

This dynamic and fast-growing field includes the management of meetings, events, and trade shows for organizations and facilities. This concentration exposes students to the core concepts, essential tools, and key frameworks related to events in the hospitality industry. Career paths include corporate and association planning, as well as positions in special event companies and intermediary or third-party planning companies.

The concentration in Event Management requires 4 courses (12 credits) as specified below.

  • SHA HF 295 Private Club Management (2 cr)
  • SHA HF 360 Hospitality Sales Management (2 cr)
  • SHA HF 375 Meetings & Conventions (4 cr)
  • SHA HF 376 Special Event Planning and Operations (4 cr)

Concentration in Hospitality Real Estate Development

In the contemporary tourism industry, the hospitality sector must confront the complex mechanisms of finance. The Real Estate Development concentration engages by considering hospitality development and investment as integrally connected.

Reflecting the experience many undergraduates encounter in practice, this concentration views hospitality development through the lens of finance, examining the ways each can add value to the other. In addition, the concentration will emphasize the importance of design in real estate development, exploring how the built environment and space can have an impact on hospitality investment and value. As part of a hospitality development discourse, financial analyses—feasibility studies, economic models, and investment strategies—acquire added social, cultural, and aesthetic dimensions.

The concentration in Hospitality Real Estate Development requires two courses as specified below.

  • SHA HF 314 Hospitality Market Feasibility and Valuation (2 cr)
  • SHA HF 315 Fundamentals of a Hotel Real Estate Deal (2 cr)

In addition, pick any eight credits of available concentration electives:

  • SHA HF 322 Hospitality Design (4 cr)
  • SHA HF 415 Hospitality Asset Management (2 cr)
  • SHA HF 416 Hospitality Franchising (2 cr)
  • SHA HF 480 Hospitality and Commercial Real Estate Development (4 cr)

Concentration in Revenue Management & Analytics

The Revenue Management & Analytics concentration is structured to prepare SHA students for careers in hospitality data analytics and revenue management–related professions. Developing key analytical and revenue management skill sets will better prepare students to assist hospitality organizations in solving the crucial issues they face today. Employing data-informed decisionmaking approaches, students will also gain the knowledge to recognize opportunities and leverage a data-driven approach to solving critical operational problems.

Through a sequenced approach, the courses required for the concentration encourage students to develop skills such as statistical programming, analytical visualization, forecasting, pricing optimization, predictive modeling, and segmentation techniques. The use of hospitality industry–specific analytics will also be covered in all the concentration courses, and practical case studies will be employed to educate students on the critical importance of analytics to the hospitality industry today. The concentration in Revenue Management & Analytics requires the three courses (12 credits) listed below:

  • SHA HF 471 Advanced Revenue Management (4 cr)
  • SHA HF 478 Hospitality Analytics (4 cr)
  • SHA HF 479 Financial Reporting and Analysis (4 cr)

Concentration in Hospitality Accounting & Finance

The Accounting & Finance concentration offers students core and elective course options to specialize in hospitality accounting and finance and choose the path that matches their career expectations. The concentration is intended for hospitality studies students who desire to have flexibility in their career pathways and want to practice a more financially oriented career in either hospitality or consulting. The concentration focuses on analysis, financing, investing, and development.

The concentration in Accounting & Finance requires three courses as specified below.

  • QST AC 347 Intermediate Accounting 1 (4 cr)
  • SHA HF 313 Advanced Hospitality Accounting and Finance (2 cr)
  • SHA HF 479 Financial Reporting and Analysis (4 cr)

In addition, pick any two credits of available concentration electives:

  • SHA HF 315 Fundamentals of a Hotel Real Estate Deal (2 cr)
  • SHA HF 415 Hospitality Asset Management (2 cr)
  • SHA HF 478 Hospitality Analytics (4 cr)

Concentration in Hospitality Entrepreneurship

The Entrepreneurship concentration aims to empower students with the foundational leadership and assessing skills to create economic and social value either for a start-up or as part of an entrepreneurial team within a hospitality organization. Throughout the concentration, students will develop skills of idea generation and opportunity recognition. They will learn to think like an entrepreneur to recognize innovative opportunities, appraise financial feasibility, and understand the business planning process. The concentration includes a set of required and elective courses pointing to an interdisciplinary approach while advancing students’ entrepreneurial leadership.

The concentration in Entrepreneurship requires two courses as specified below.

  • SHA HF 307 Hospitality Entrepreneurship (4 cr)
  • SHA HF 479 Financial Reporting and Analysis (4 cr)

In addition, pick any four credits of available concentration electives:

  • QST SI 444 Entrepreneurship: Solving Problems in a Dynamic World (2 cr)
  • QST SI 456 Social Entrepreneurship and Sustainable Impact (2 cr)
  • SHA HF 313 Advanced Hospitality Accounting and Finance (2 cr)
  • SHA HF 314 Hospitality Market Feasibility and Valuation (2 cr)
  • SHA HF 315 Fundamentals of a Hotel Real Estate Deal (2 cr)
  • SHA HF 416 Hospitality Franchising (2 cr)

Concentration in Hospitality Retailing

The Retailing concentration provides an interdisciplinary overview of the retailing industry while combining courses with the hospitality industry. Foreseeing and responding to consumer shopping behavior changes and technological innovation offers a breadth of exposure toward a firm foundation in many retailing aspects, including merchandising, pricing, sourcing, and logistics. Students may choose a cross-section related core and elective courses on consumer behavior management, including current issues faced by a dynamic and ever-changing industry.

The concentration in Retailing requires two courses as specified below.

  • QST MK 470 Pricing Strategy and Tactics (4 cr)
  • SHA HF 361 Advanced Consumer Behavior in Hospitality (4 cr)

In addition, pick any four credits of available concentration electives:

  • QST MK 442 Digital Marketing Analytics (4 cr)
  • SHA HF 368 Digital Marketing Strategies for the Hospitality Industry (4 cr)
  • SHA HF 360 Hospitality Sales Management (2 cr)
  • SHA HF 367 Hospitality Distribution Channel Management (2 cr)