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MET HC 755: Contemporary Health Care Marketing
This course provides an in-depth understanding of the essential concepts of marketing and their application to health care. Students gain a working knowledge of marketing tools (such as pricing, promotion, channels, consumer behavior, brand equity, and segmentation) and how to use them. Students build practical applied skills in analyzing marketing problems and developing marketing programs and strategies, with particular attention to health care and its organizational structures, financing, technologies, market demands, laws, and regulations. Students also expand their understanding of the differences and similarities between marketing in for-profit and not-for-profit health care organizations, and they increase their appreciation of the role of data collection, analysis, interpretation, and management in marketing decisions. [ 4 cr.]
MET HC 756: Contemporary Public Relations
Provides an overview of the professional principles and practices in public relations for corporate, governmental, agency and nonprofit organizations. Includes history, organization, and scope of the field; its roots in social science; types of campaigns and programs; and professional ethics. Theories, strategies, and tactics in current practice emphasized and applied to health communication. Explores opportunities and requirements for work in the field. Students will learn to apply the basic public relations campaign planning model and examine public relations specialty practice areas including media relations, community relations, government relations, crisis communication, investor relations and employee communication. [ 4 cr.]
MET HC 757: Interactive Marketing Communications
An overview of the theories, practices, and techniques in the emerging field of interactive marketing communications (IAMC). Students gain an understanding of the strategy and tactics of IAMC and its place in the more comprehensive field of marketing communications. In addition, students review IAMC's relationship to and its effects on society, culture, and the economic system. The course will explore almost all the ways interactive marketing can be practiced via the Internet: historical introduction, dotcom era, basic principles, database marketing, etail, email, search (SEO & SEM/PPC), display advertising, social networking, gaming, mobile, et al. [ 4 cr.]
MET HC 758: Media Relations for Health Communicators
Students learn publicity techniques used in mass media communication, including working with daily and weekly newspapers, magazines, radio, television, film and online media. The course will examine the principles and practices of working with mass media "gatekeepers" to accomplish campaign objectives as well as strategies and tactics for communicating directly with audiences through new media. Students will develop knowledge and skills related to the production and use of media relations tools with a focus on health communication. Case studies will be employed to understand the challenges and opportunities inherent in working with mass media as well as the special demands and practices associated with crisis communication. The course will also explore the emerging role of interactive and social media. [ 4 cr.]
MET HC 759: Health Communication
Health communication is an emerging field in which professional communicators inform, influence and motivate individual, institutional, and public audiences about important health issues. This course examines theories of interpersonal, organizational, and mass communication relevant to the professional communicator in the health field. Reviews strategies of persuasion, the relationship between attitudes and behavior, and the changing nature of health and health delivery in the United States, and evaluates successful and unsuccessful health information campaigns.
MET HC 760: Research Methods for Health Communicators
Introduces students to the methodology of communication research. Particular attention will be paid to pre- and post-campaign communication research. The course includes both qualitative and quantitative approaches. Student will learn the nature of scientific logic, computer literature searches, research design, questionnaire construction, sampling, measurement techniques, and data analysis. The course will also explore the use of focus groups, experiments, surveys, and content analysis to inform and evaluate health communication campaigns.
MET HC 761: Advanced Writing for Health Communicators
Clear and persuasive writing is arguably the most fundamental tool in the contemporary health communicator's toolbox. Essential writing qualities including clarity, cohesion, and concision will be emphasized throughout this course alongside advanced grammar, sentence structure and writing mechanics. The course aims to build advanced writing knowledge and skill upon the foundation each student brings to the classroom. Students will be exposed to a variety of traditional and online writing formats common to the field of health communication. Students will be required to analyze diverse audiences and refine writing strategies, style, vocabulary and levels of formality to accommodate each audience. Requires extensive writing, rewriting and editing assignments.
MET HC 762: Visual Communication in the Digital Health Age
Over the past two decades, the power of visuals in learning and retention has been increasingly recognized -- attributing as much as 80% of retention to information that is visually communicated. In a recent study, 85% of working professionals agreed that creative thinking is critical for problem-solving in their career, and 71% say creative thinking should be taught as a course, like math and science. The efficacy of the use of visual symbols has also been recognized for bridging language barriers in health care settings. This course provides health communication professionals the fundamental principles of design and how these relate to effective communication, particularly in health education and delivery applications. Course lectures and resources will guide students from visual design theory, straight through content creation and measuring effectiveness of visual messaging. Students will explore various media and tools used to create digital images and get hands-on practice in the image editing process. Topics include conceptual design, critical thinking in the creation of practical design, how design relates to industry, human perception and the visual process, and the use of symbols for immediacy and to bridge cultural and literacy divides. In addition to exploring popular digital vehicles for visual storytelling, such as infographics, data visualization, video and mobile, the course will also present real- world challenges, such as ethics and regulations in digital communications, as well as business processes.
MET HC 763: Social Media Strategies and Tactics for Health Communicators
The course examines how healthcare organizations are tapping the power of social media to listen, learn, engage and act. Together, we will examine the impact of the communication technology revolution on the field of health marketing and communication. Through extensive readings, case studies, project assignments, use of social media and provocative weekly discussions, students will explore the extraordinary health communication challenges and opportunities driven by social media. Students will learn how social media is used in health care and why using it effectively and efficiently has become a necessary skill for many health care professionals. The impact of these profound changes will be analyzed from four perspectives: organizational, societal, professional and personal. Readings and case studies will explore the positive impact of social media as well as the new and daunting problems and threats social media present to healthcare organizations.
MET HI 101: The History of Western Civilization I
Surveys the development of Western society and culture from a.d. 1000 to the French Revolution of 1789. Topics include the development of medieval European society and culture, the Renaissance, the Reformation, the scientific revolution, absolutism, enlightened despotism, and eighteenth-century rationalism.
MET HI 102: The History of Western Civilization II
A survey of Western society from the French Revolution through World War II, including the Industrial Revolution, nineteenth-century nationalism and imperialism, the rise of working-class movements, international rivalries, and ideological conflict in the twentieth century.
MET HI 151: American History, 1607-1865
Growth of the United States from the colonial wars to the end of the Civil War. Explores British colonial policy, the Revolution, and the Constitution. Analyzes Federalism, Jeffersonian revolution, and westward expansion. Examines sectionalism, slavery, and war.
MET HI 152: American History, 1865- Present
Continues MET HI 151. Analyzes the Reconstruction; economic expansion; problems of transportation, business, agriculture, labor, and finance; the populist movement; the place of the United States among nations; reform legislation; the United States in World War I; the New Deal; and World War II and after.
MET HI 300: The American Immigrant Experience
Immigration has made and is remaking America. All Americans, or their ancestors, were at one time immigrants. This course provides a historical survey of this immigration. The first half of the course explores eighteenth- and nineteenth-century immigration movements; the second half focuses on the twentieth century.
MET HI 305: Pivotal Trials in Massachusetts History
This course examines the historical and social context of landmark judicial trials in Massachusetts from the seventeenth through the twentieth centuries. The background, issues, and outcome of each trial is observed within itself and in relation to the larger context in which it occurred. Certain legal strategies will be discussed, as well as the fairness or unfairness of the outcome of each trial and its effect on the society as a whole.
MET HI 342: History of America at War
This course surveys the history of America at war from pre-conquest Native American warfare to modern times. It covers colonial-era traditions, the Revolutionary War, 19th century wars with Britain, Mexico, and Spain, the Civil War, the two World Wars, Korea, Vietnam, and modern wars in the Greater Middle East. Attention is paid to varying military traditions, military culture and capabilities, from backwoods skirmishing to set-piece battles, to total war on a global scale, to today's fighting against irregular enemies employing evolving combat doctrines and assets. Documentary and other films will enhance class discussion of the evolution of American warfare and of Americans at war.
MET HI 363: Twentieth-Century United States, 1901-41
Impact of industrialization; progressive impulse and politics; American imperialism; World War I; reaction and social revolt; technology, prosperity, and fundamentalism; the Great Depression; Roosevelt, the New Deal, and welfare capitalism; and politics and foreign policy.
MET HI 364: Twentieth-Century United States, 1941-Present
The origins and consequences of World War II; the Truman administration and the Fair Deal; the origins of the cold war; international and domestic issues and conflicts from the 1950s to the 1980s.
MET HI 373: History of Boston
The foundations, development, and "fate" of Boston since the colonial period. Explores the architecture, geography, social structure, and economic development of the city, as well as political changes.
MET HI 395: Film and History
This course deals with international films about revolution and war, their origins, social consequences, and legacies. It considers films from and about Japan, Africa, India, the Americas and Europe. It explores "the angle of vision" problem in history: who should we trust more, eye-witness accounts, great film recreations, novelists, or traditional historians? Who gets us closest to the "truth" of the human experience and condition?