10.8.2025 and 10.9.2025- Korean Hallyu and AI
Join the COM Emerging Media Studies Division for a two day workshop exploring the cultural implications of generative AI in French and Korean media! You can RSVP for one or both days of the workshop here.
“As AI technologies rapidly transform media production worldwide, urgent questions arise about cultural authenticity, creative labor, and national identity in an algorithmic age. These issues will be addressed by international experts at the workshop entitled, “Lights, Camera, Algorithm! AI’s Role in the Ethics and Identities of Korean Hallyu and French Media.” Hosted by Boston University’s Emerging Media Studies Division and Feld Professor James E. Katz, the event is free and open to the public.
This workshop will explore the cultural, ethical, and technological implications of generative artificial intelligence in two influential media ecosystems:
• South Korea’s Hallyu (Korean Wave) — a global cultural export characterized by high production values, strategic branding, and alignment with national soft power goals.
• French popular media — particularly television, cinema, and digital content as interpreted through the philosophical work of Sandra Laugier, who views popular culture as sites of moral reflection on the ordinary.
The central inquiry concerns how AI technologies—such as automated dubbing, script analysis, synthetic video, deepfake technology, and AI-generated characters—are reshaping these traditions. We will examine both practical issues (authorship, labor, authenticity) and deeper philosophical questions (representation, agency, moral storytelling) as well as the global implications of such technologies on media production and co-consumption.”