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Experiential Learning

Sports Business Club Launches Case Competition with Five Iron Golf

Sports Business Club Launches Case Competition with Five Iron Golf

Within the first year of its founding, the Boston University Entertainment, Media, and Sports Business Club hosted its first case competition on April 5th in partnership with Five Iron Golf […]

Meet Jennifer Liu (CGS’24, Questrom’26), Intern at SharkNinja

Meet Jennifer Liu (CGS’24, Questrom’26), Intern at SharkNinja

Jennifer Liu (CGS’24, Questrom’26), a senior concentrating in business administration and marketing, has served this semester as a direct-to-customer and CRM intern for SharkNinja. Learn how she’s building industry-specific skills […]

Why Alumni Choose Action Learning: Real Challenges, Real Impact

Why Alumni Choose Action Learning: Real Challenges, Real Impact

What Is Action Learning? Action learning brings the classroom to life by pairing industry executives with high-performing student teams to tackle real, pressing business challenges through project-based engagements. Executives effectively […]

Lindner Marketing Case Competition Launch

Lindner Marketing Case Competition Launch

This spring, Questrom launched the Lindner Marketing Case Competition, drawing more than 170 participating students, as another stellar opportunity to work with real-world clients. The inaugural Lindner Marketing Case Competition […]

SharkNinja and Questrom Collaborate on a Dedicated AI & Analytics Lab

SharkNinja and Questrom Collaborate on a Dedicated AI & Analytics Lab

SharkNinja, a global product design and technology company known for creating innovative, highly-rated household products and lifestyle solutions, and the Questrom Consulting Lab at Boston University’s Questrom School of Business, […]