Young woman seated with microphone asking a question to person on stage

Marketing

We take an interdisciplinary approach to develop consumer knowledge that guides firm strategy, informs public policy, supports customer well-being, and educates the next generation of leaders and academicians.

Our Mission

We take an interdisciplinary approach to develop consumer knowledge that guides firm strategy, informs public policy, supports customer well-being, and educates the next generation of leaders and academicians.

We use insights and methods from psychology, anthropology, economics, and computer science to understand how market factors and social context influence customer perceptions, decisions, and actions, and drive marketing programs and plans.

We possess distinctive expertise in explaining how value is created, captured, and sustained, and measured in the physical and digital worlds.

Three marketing professors having a discussion

Our Philosophy

We seek to bridge research and practice through applied research activities and a world-class faculty that embraces the expertise gained through business experiences.

We value experiential learning as an opportunity to master real-world problems, which benefits our students, the business community, and broader stakeholder groups.

Our inclusive and vibrant community of learners allows everyone to have a voice, and is supported by classroom innovations and leading-edge content.

Research Interests

  • Aesthetics and product design
  • Brand and community relationships
  • Branding
  • Consumer judgment and decision-making
  • Consumer well-being
  • Digital marketing and e-commerce
  • Health care marketing
  • Retailing
  • Return on marketing investment
  • Marketing metrics
  • Word-of-mouth and social influence
  • Marketing/finance interface

Department Faculty

Barbara Bickart View Profile
Barbara Bickart

Senior Associate Dean of Programs

Associate Professor, Marketing

Roberta Clarke View Profile
Roberta Clarke

Associate Professor Emerita, Marketing

Andrey Fradkin View Profile
Andrey Fradkin

Assistant Professor, Marketing

Garrett Johnson View Profile
Garrett Johnson

Associate Professor, Marketing

Meet All Marketing Department Faculty

Marketing Programs

The Marketing Department supports a marketing concentration at both the undergraduate and MBA levels. In addition, we support the Questrom cross-disciplinary sector concentration in Retailing at the undergraduate level. For more information on the edX Social Media Marketing course: bit.ly/qd504x.

Group of people gathered around a table in a courtyard at night