The Digital Business Institute
At the nexus of people & technology is the Digital Business Institute at the Questrom School of Business—an incubator dedicated to the advancement of practical, relevant, and human-centric research that accelerates value-creating digital transformation.
Featured Research
The Platform Governance Research Lab, led by professors Marshall Van Alstyne and Nina Mazar, this group advances the governance of digital platforms by developing theories for limiting misleading information and field experiments combining insights from platform governance, behavioral science, digital economics, and artificial intelligence.
Tune in to Justified Posteriors, a podcast exploring the economics of AI and innovation, by Questrom Professor Andrey Fradkin, Dean's Research Scholar, Assistant Professor, Marketing, along with Seth Benzell, Assistant Professor, Chapman University. The Podcast is sponsored by the Digital Business Institute. Listen to the latest episode here: Justified Posteriors.
Latest Posts
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Digital Marketing Symposium: Transforming Customer Engagement: The Power of AI in Personalization
The March 2025 Digital Marketing Symposium brought together industry leaders and academic experts to explore how AI is transforming customer engagement. Highlights: • David Edelman on personalization as the next competitive edge • A panel led by Peter Howard with Garrett Johnson, Nina Mažar (Mazar) Mažar, and Aaron Kaye sharing academic insights • Jill (Puleri) […] Read more
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Could the GPT Store Turn ChatGPT into a Platform Powerhouse?
by Digital Business Institute Fellow Andrei Hagiu and Julian Wright, Harvard Business Review, May 2025. "ChatGPT’s success to date has Read more
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Congratulations to Professor Gordon Burtch on 2025 Research Award Finalist Honor
We’re proud to share that Prof. Gordon Burtch’s co-authored paper, The Effects of Online Social Identity Signals on Retailer Demand, Read more
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Unearthing Privacy-Enhancing Ad Technologies (PEAT): The Adoption of Google’s Privacy Sandbox
Read the latest research from Digital Business Institute Fellow Garrett Johnson, Unearthing Privacy-Enhancing Ad Technologies (PEAT): The Adoption of Google's Read more
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Artificial Intelligence and Competition Policy
Artificial Intelligence and Competition Policy, by Andrei Hagiu and Julian Wright,International Journal of Industrial Organization, January 2025 Read more
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Are You Missing Growth Opportunities for You Platform?
Digital Business Institute Fellow Marshall W. Van Alstyne co-authored this article with David J. Bryce and Jeff Dyer in the Read more