The Digital Business Institute
At the nexus of people & technology is the Digital Business Institute at the Questrom School of Business—an incubator dedicated to the advancement of practical, relevant, and human-centric research that accelerates value-creating digital transformation.
Featured Research
The Platform Governance Research Lab, led by professors Marshall Van Alstyne and Nina Mazar, this group advances the governance of digital platforms by developing theories for limiting misleading information and field experiments combining insights from platform governance, behavioral science, digital economics, and artificial intelligence.
Unlocking Causal Inference: Practical Marketing Applications | Kasi Rajeev Oduri
How can marketers make data-driven decisions with confidence? Join Kasi Rajeev Oduri, a Marketing Analytics Leader, as he dives into the practical applications of causal inference in marketing experiments.
Learn how businesses leverage causal methods to optimize campaigns, measure true impact, and drive better results.
Is AI the Right Tool to Solve That Problem? by Paolo Cervini, Chiara Farronato, Pushmeet Kohli, and Marshall W. Van Alstyne, Harvard Business Review, December 2024
Artificial Intelligence and Competition Policy, by Andrei Hagiu and Julian Wright, forthcoming in the International Journal of Industrial Organization, January 2025
Unearthing Privacy-Enhancing Ad Technologies (PEAT): The Adoption of Google's Privacy Sandbox, by Garrett Johnson, October 2024
Latest Posts
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Gerry Tsoukalas, Digital Business Institute Fellow on Thinkers50 2025 Radar list
2025 Radar List for Thinkers50: Digital Business Institute Fellow, Gerry Tsoukalas, Dean’s Research Scholar, Associate Professor, Information Systems, was named to the 2025 Radar List for Thinkers50. Each January, the Thinkers50 Radar highlights 30 emerging thinkers whose ideas are set to shape the future of management. This prestigious list recognizes fresh talent and groundbreaking insights, […] Read more
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Unlocking Causal Inference: Practical Marketing Applications | Kasi Rajeev Oduri
How can marketers make data-driven decisions with confidence? Join Kasi Rajeev Oduri, a Marketing Analytics Leader, as he dives into Read more
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Podcast: The Intended and Unintended Consequences of Privacy Regulation
Marketing thought leader Eric Seufert recently hosted JP Dubé (University of Chicago) and John Lynch (University of Chicago) on his Read more
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Platform Summit: Call for papers
Call For Papers: Boston University Questrom School of Business Twelfth Annual Platform Research Symposium July 14-15, 2025 Submissions Due: April Read more
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Justified Posteriors: A podcast exploring the economics of AI and innovation
Tune in to Justified Posteriers, a podcast exploring the economics of AI and innovation, by Questrom Professor Andrey Fradkin, Dean's Read more
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Is AI the Right Tool to Solve That Problem?
by Paolo Cervini, Chiara Farronato, Pushmeet Kohli, and Marshall W. Van Alstyne, Harvard Business Review, December 2024 Artificial Intelligence has Read more