Questrom News & Events

BU Consulting Group Hosts Successful Annual Spring Mixer

Boston University Consulting Group’s Annual Spring Mixer brought together students, alumni, and industry professionals for an engaging afternoon of networking and insight-sharing.

Happening at Questrom.

Insights@Questrom

Our digital hub for relevant, thought-provoking ideas on emerging business topics.

  • by Kim Donlan
    In today’s hyper-competitive, AI-driven marketing landscape, understanding and empathizing with customers is no longer optional – it’s the ultimate advantage. Yet, as Kim Donlan, Lecturer in Marketing at Boston University’s Questrom School of Business highlights, the increasing complexity of reaching target audiences is compounded by government regulations that limit the language used to define and […]
  • by Dave Epstein
    From Watchdog to Cheerleader: The Bezos Washington Post’s New Corporate Mission “We are going to be writing every day in support and defense of two pillars: personal liberties and free markets… We’ll cover other topics too of course, but viewpoints opposing those pillars will be left to be published by others.” Jeff Bezos 26-Feb-2025 What?? This […]
  • by Nina Mazar
    Editor’s Note: The following article was edited by Nina Mazar and is based on a guest lecture by BU alumnus Courtney Bozigian, Head of Branding at Digital Silk, followed by a post-lecture interview with her.  How do iconic brands stay relevant in an ever-evolving marketplace? According to Courtney Bozigian, it’s all about understanding consumers—and knowing […]
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