News & Events | Questrom School of Business

BU Consulting Group Hosts Successful Annual Spring Mixer

Boston University Consulting Group’s Annual Spring Mixer brought together students, alumni, and industry professionals for an engaging afternoon of networking and insight-sharing.

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Questrom ranked #16 Best Undergraduate Business Schools, Poets & Quants, 2025

Boston University’s Questrom School of Business has been ranked #16 among the Best Undergraduate Business Schools by Poets&Quants for Undergrads, marking an upward move from last year’s ranking. This year’s […]

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From Boston Ballet Dancer to Questrom MBA Student

Isaac Akiva’25 grew up in Jamaica Plain, and at nine years old was invited to take classes at Boston Ballet through its Citydance program. “He dropped out of high school […]

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Tarang Amin, CEO of E.L.F. Beauty, on Scaling with Purpose

Questrom School of Business recently welcomed Tarang Amin, CEO of E.L.F. Beauty, for an engaging discussion on leadership philosophy – emphasizing the importance of maintaining a startup culture while scaling […]

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Questrom is Reengineering the Undergraduate Program

Involving over 70 faculty and staff, the Questrom Undergraduate program redesign enhances real-world skills, offers earlier internship opportunities, and strengthens critical thinking. The changes modernize course sequencing, increase rigor, and […]

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Alum Yudha Pratama Situmorang’s Education Platform named 2024 Poets & Quants Most Disruptive MBA Start-Up

Indonesian educational platform, Skuling, founded by Yudha Pratama Situmorang, MBA’24, is being recognized as a 2024 Poets & Quants Most Disruptive MBA Startups. Indonesia ranks 77th in Mathematics, 74th in […]

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Meet Shironda White MBA’18, Founder, CEO, and Original Baker of Cupcake Therapy

In 2022, entrepreneur Shironda White, MBA ’18, reached a major turning point. Her fintech startup, CauseEDU, which had struggled in the early days of COVID-19, was beginning to regain momentum. […]

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The Age of Radical Empathy: The Impact of Banned Words on Marketing
by Kim Donlan
In today’s hyper-competitive, AI-driven marketing landscape, understanding and empathizing with customers is no longer optional – it’s the ultimate advantage. Yet, as Kim Donlan, Lecturer in Marketing at Boston University’s Questrom School of Business highlights, the increasing complexity of reaching target audiences is compounded by government regulations that limit the language used to define and […]
WaPo: Of the Corporation, By the Corporation, For the Corporation
by Dave Epstein
From Watchdog to Cheerleader: The Bezos Washington Post’s New Corporate Mission “We are going to be writing every day in support and defense of two pillars: personal liberties and free markets… We’ll cover other topics too of course, but viewpoints opposing those pillars will be left to be published by others.” Jeff Bezos 26-Feb-2025 What?? This […]
From Retail Aisles to Brand Storytelling: A Questrom Alum’s Journey in Consumer Insights
by Nina Mazar
Editor’s Note: The following article was edited by Nina Mazar and is based on a guest lecture by BU alumnus Courtney Bozigian, Head of Branding at Digital Silk, followed by a post-lecture interview with her. How do iconic brands stay relevant in an ever-evolving marketplace? According to Courtney Bozigian, it’s all about understanding consumers—and knowing […]