Questrom News & Events

Remembering Professor Melvyn Menezes

Together we celebrate a legacy that will live on in the countless lives he touched, both here at Questrom and across the world.

Insights@Questrom

Our digital hub for relevant, thought-provoking ideas on emerging business topics.

  • by Tugba Efendigil
    Resilient and flexible supply chains (SCs) are essential for organizations to thrive in today’s rapidly changing global economy. Traditional SCs often suffer from a lack of real-time data on inventory levels, shipment conditions, and customer preferences. This limited visibility can result in inventory shortages, delayed deliveries, and challenges for the workforce in responding to unexpected […]
  • by Nina Mazar
    Editor’s Note: The following article was edited by Nina Mazar and is based on a guest lecture by BU alumnus Chris Trout, Founder & Principal of Donlon Consulting, followed by a post-lecture interview with her and her colleague, Evan Apfelbaum. As the fall semester kicked off at Boston University, Questrom School of Business buzzed with […]
  • by Kim Donlan
    As the intersection of pop culture and sports grows stronger, a new type of fan is emerging – the “sport-curious” consumer. These younger, socially-driven viewers are changing the way we experience sports, blending traditional fandom with modern, casual engagement. In this blog, Kim Donlan explores how this trend is shaping sports marketing and fan interaction, […]
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Student smiling