Questrom News & Events

Remembering Professor Melvyn Menezes

Together we celebrate a legacy that will live on in the countless lives he touched, both here at Questrom and across the world.

Insights@Questrom

Our digital hub for relevant, thought-provoking ideas on emerging business topics.

  • by Kim Donlan
    As the intersection of pop culture and sports grows stronger, a new type of fan is emerging – the “sport-curious” consumer. These younger, socially-driven viewers are changing the way we experience sports, blending traditional fandom with modern, casual engagement. In this blog, Kim Donlan explores how this trend is shaping sports marketing and fan interaction, […]
  • by Greg Stoller
    Greg Stoller, Master Lecturer of Strategy and Innovation at Boston University’s Questrom School of Business, offers insights into the “Underconsumption Core” trend, which has gone viral on TikTok as a way for Gen Z to cut back on discretionary spending and combat the rising cost of living.  As rent in the U.S. surged by 135% […]
  • by Doug Hannah
    Assistant Professor Douglas Hannah was awarded the Kauffman Best Paper in Entrepreneurial Cognition at the Academy of Management Annual Conference in August. This blog post builds on the insights from this ongoing research, joint with Shi Ying Lim at the National University of Singapore, as well as teaching in Questrom’s Innovation & Entrepreneurship Minor. If […]
Student in green shirt smiling at camera
Student smiling