Olivia Mannion, Account Supervisor at PRLab On November 28th, Her Campus Boston University invited six social media influencers to speak on their journey to becoming an influencer and to provide tips on how to best utilize social media. Here are three of their tips: Define Your Social Media: Give the audience content that they […]
Tanya Merisier, Account Supervisor at PRLab With Giving Tuesday right around the corner, I thought we might look at how companies are giving back to their communities. Companies that give back reap many benefits beyond the feeling of self-accomplishment. Investing in local communities creates long-lasting relationships with organizations and members of that respective community. […]
Penny Hao, Director at PRLab Black Friday is a term that originally describes the day when inflated gold prices caused the 1869 financial crisis. Today, it’s the most successful annual marketing and PR campaign associated with hefty discounts, overnight stakeouts, and impulse buys. (Source: GIPHY.com, Black Friday, https://media.giphy.com/media/11iAbnnYIgFMmQ/giphy.gif) But, you don’t get remembered by […]
By Luis Castro, Account Supervisor at PRLab Social media has become a key component in many major brands’ public relations plans. When used correctly, it can be decisive in delivering key messages to realign your brand after an incident in the public eye has derailed your brand’s reputation. It can also help communications teams […]
By Katie Arbige, Director at PRLab Last Friday, Nov. 3, PRLab held our annual PRoBono event where Boston University students worked on deliverables for six non-profits around Boston. Students worked for 18 hours throughout the night, and presented their work to the clients the next morning. Each client team worked extremely hard all through the […]
By James Smalec, Account Supervisor at PRLab (Source: North America League of Legends Championship Series, 2017) What does the Houston Rockets, Boston Celtics, Cleveland Cavaliers, Milwaukee Bucks, and Golden State warriors all have in common? The answer, Esports. Specifically League of Legends (League), the largest Esport in the world. Right now the World […]
By Mengyuan (Miriam) Cai, Account Supervisor at PRLab [Source: Four New (Familiar) Diabetes Non-Profits. (2014)] Let me ask a question first: Do nonprofit organizations need PR? The answer is definitely yes. In the TED Talk “The way we think about charity is dead wrong,” presented by Dan Pallotta, he says that “If we tell […]
By Yichi (Flora) Zhang, Account Supervisor at PRLab When it comes to SEO, many people would believe it’s a strictly marketing-based technique regarding to online or social media marketing. In fact, it’s also important to PR practitioners since the higher your company ranks, the larger traffic will be driven to the website. Moreover, people […]
By Neetu Wadhwani, Account Supervisor at PRLab Source: More than 25 ways to help you push through blogger’s block and get writing. (2016) It comes without a warning. It happens to all bloggers. The day to post has come, and you’re still scratching your head about what to write. One day, we’re bursting […]
By Patricia Arribas Pablos, Director at PRLab Lauren Oubre, PRLab President of Client Services (left), Jordan Zimmerman, founder of Zimmerman Advertising (center) and Sebastian Kogler, PRLab President of Operations (left) Last Thursday, September 28, Jordan Zimmerman, founder of Zimmerman Advertising, and his family, inaugurated the Zimmerman Family Social Activation Center at Boston University’s College of Communication. […]