By: Ryan Moschetti, Account Supervisor at PRLab Brands work tirelessly to promote their positive image. There are many ways that they can do this. Today, many consumers, especially millennials, expect that brands not only have a positive image but are leaving a positive impact. This is corporate social responsibility. By definition, corporate social responsibility is […]
By: Kelci Lowery, Account Supervisor at PRLab Building a good relationship with reporters is one of the most important things you can do as a public relations professional. The media, whether it’s traditional or TV, is the most important of the very few ways your brand can gain credibility. It’s how a brand manages reputation […]
By: Amanda Grohowski, Account Supervisor and Writing Director at PRLab We live in a very noisy world. There’s no doubt about it. Advertisements and company messages are constantly being splattered across our computer screens and on billboards and posters all around us. But how are we supposed to make sense of all of this cluttered […]
By: Julliet Zhou, Account Supervisor at PRLab March 4, 2019 I started my journey with PRLab as an AE in fall 2018. I worked on the Ben & Jerry’s account team with three other amazing AEs. Our focus was the Ben & Jerry’s store on Newbury Street. We helped the store create an “Ice-Queen” campaign, […]
By Amy Rivera, Account Supervisor at PRLab March 4, 2019 Have you ever seen someone at work that looks put together, stress-free and energetic, and wondered—Is that real?! Don’t worry, you’re not looking at a mirage. You’re looking at a healthy work-life balance, and it definitely exists. It can be hard to believe with the […]
By: Nina Pucci, Account Supervisor for PRLab February 22, 2019 Social networks are door openers for companies aiming to increase relations with their audiences. On one hand, these platforms enables companies to better understand their audience, and more specifically, their desires, goals, and needs. To establish a closer relationship with them, companies use social networks […]
By Apryl Hsu, Account Supervisor at PRLab Endless gossip, roses, tears, and unforeseeable turns. Whether you have watched The Bachelor or not, you’ve heard the name. Few shows can last 23 seasons with millions of viewers gathering with their friends every Monday night, but The Bachelor proves a unique relevance that we cannot resist. So, […]
By: Yuki Gu, Account Supervisor at PRLab If you are looking to improve your communication skills, but don’t know where to start, look no further. This is for you. “What’s the greatest advice I can give? Develop excellent communication skills. – Julie Sweet (CEO of Accenture)” Communication skills are critical for professional growth, but there […]
By: Kathy Chen, Account Supervisor at PRLab “Are you good with social media?” That is the first question I’m asked on job interviews these days. Companies make it seem like a prerequisite when hiring a PR person. Indeed, many companies are using social media and online influencers to promote brands or products. For those who […]
By: Vivian Kasparian, Account Supervisor There are two types of people when it comes to the biggest sporting event of the year, the Super Bowl. First, there are those who sit on the same corner of the couch, wearing their slightly small, unwashed jersey and hoping their superstitions help their favorite team win the Super […]