Research Topic: Prosocial Communication

2 Items

Effects of Authenticity in Organizational Advocacy for Polarizing Issues

This study focuses on the impact of authenticity in organizational advocacy for polarizing sociopolitical issues. The study examined how individuals’…
Prosocial Communication
January 22, 2025

Perceived Authenticity in Corporate Social Advocacy: Conceptualization and Measurement Scale Development

This study defines what authenticity means when companies engage in social advocacy for important current issues and creates a way…
Corporate Social Advocacy Prosocial Communication