Research Topic: Prosocial Communication 2 Items Effects of Authenticity in Organizational Advocacy for Polarizing Issues This study focuses on the impact of authenticity in organizational advocacy for polarizing sociopolitical issues. The study examined how individuals’… Prosocial Communication January 22, 2025 Perceived Authenticity in Corporate Social Advocacy: Conceptualization and Measurement Scale Development This study defines what authenticity means when companies engage in social advocacy for important current issues and creates a way… Corporate Social Advocacy Prosocial Communication