Research Topic: Advertising

3 Items

Physiological response to political advertisement: Examining the influence of partisan and…

This study investigates voters’ physiological response to real political advertisements that are issue focused and sponsored by three different political…
Advertising Political Communication
April 17, 2024

Tobacco Advertising

Tobacco advertising involves a variety of media formats (i.e., print, radio, television, billboards, point-of-sale, movie placement, Internet or social media,…
Advertising Health Communication Tobacco
November 10, 2022

News in an Era of Content Confusion: Effects of News Use…

This study examined the effects of news use motivations and differing native advertising contexts (hard vs. soft news) on the…
Advertising
November 8, 2019