Program Focus & Experience
The Master of Science in Public Relations (MS in PR) prepares students to become strategic, ethical, and research-driven communication professionals. The program blends public relations theory with hands-on, real-world learning across corporate, nonprofit, agency, and public affairs contexts.Students develop core competencies in media relations, strategic communication management, digital and social media strategy, crisis and reputation management, and stakeholder engagement.
PRLab is BU’s award-winning, student-run public relations agency—one of the first of its kind in the United States. As a PRLab participant, students work with real clients, including nonprofits, startups and established organizations, to:
- Develop PR strategies and campaign plans
- Write media materials and pitch stories
- Manage client relationships
- Execute digital, social, and media relations campaigns
PRLab provides an authentic agency experience and helps students graduate with a strong, portfolio-ready body of work.
In addition to PRLab, students gain practical experience through:
- Internships for academic credit
- Course projects with real organizations
- Guest speakers from leading agencies, companies, and nonprofits
- Case-based assignments and pitch simulations
Faculty frequently bring industry professionals into the classroom, offering mentorship, feedback, and exposure to current PR practices.
Courses are taught by a mix of leading scholars and experienced PR practitioners, including former agency leaders, communication directors, and global consultants. This combination ensures students benefit from both research-driven insight and real-world professional expertise, while building strong faculty mentorship relationships.
Boston is a major hub for communications, technology, healthcare, business, education, and public affairs. The city is home to global brands, top PR agencies, media organizations, startups, and mission-driven nonprofits, providing exceptional opportunities for networking, internships, and career growth throughout the program.
Program Structure & Curriculum
The MS in Public Relations program can be completed in two years for full-time students, with courses offered in the evenings and on weekends to accommodate working professionals.
The curriculum includes a range of courses designed to provide students with a comprehensive understanding of public relations theory and practice. Students will explore topics such as crisis communication, digital media, and strategic planning, among others.
The internship and global experience options allow students to gain practical skills and real-world experience in the field of public relations. These opportunities are designed to complement the academic curriculum and provide students with the chance to apply what they've learned in a professional setting.
Yes, many of our courses are offered in the evenings and on weekends, making it possible to balance your studies with full-time work commitments.
Boston University launched the first graduate degree in public relations in the United States (1947) and remains one of the field’s most respected programs. Distinctive strengths include:
- PRLab, the premier student-run agency experience
- A robust global internship and study option in London
- Deep connections to a global professional and alumni network
- A curriculum that balances academic rigor with hands-on practice
Admissions & Application
In your personal statement, in addition to responding to the prompt, you can explain your interest in public relations, your professional goals, and how BU’s MS in Public Relations program aligns with your aspirations. You may also highlight relevant academic work, professional experience, internships, or extracurricular experiences.
No, a writing sample or portfolio is not required for the application.