Students at the College of Communication apply what they learn in the classroom to projects comparable to what they’ll do in their careers after earning their degree. Here are representative examples of work from advertising students from the past year:
Video Case Studies
Learning that adapts to you.
An innovative campaign that answers the question – how can Google Gemini help transform education? Based on the insight that not all learning happens on a set schedule, Learning that adapts to you highlights the ways Gemini’s features can make learning accessible to everyone, wherever they may be.
Credits: Julia Chang (AD), Class of 2026; Emily Cao (CW), Class of 2027.
Human Hotspots
In a world where “hotspots” map connections, highlighting the strongest signals, busiest streets, and the most desirable places, people experiencing poverty often remain just beyond that reach, excluded both digitally and socially.
“Human Hotspots” reframes what connection looks like by making people, not places, the access points.
Credits: Zoe Rahaim (AD), Samantha Sanders (AD), Lily Smokler (CW), Class of 2026.
A Woman’s Alphabet
The Woman’s Alphabet campaign is a stark and thoughtful exploration of autonomy vs. social order. The work redefines the alphabet as we know it through a uniquely female perspective.
Credits: Helena Wang (AD), Lily Smokler (CW), Class of 2026.
Award: D&AD New Blood Wood Pencil.
Build-A-Bear, Build-A-Habit
Regular toothbrushing for kids has been a challenge. Until now. This campaign brings character development and child/parent engagement to a whole new level by bringing Sparkly and good habits to parents just when their kids’ teeth come in. By partnering with Build-A-Bear, we bring kids a plush new friend and parents a new way to make toothbrushing fun.
Credits: Natalia Reimers (AD), Khushi Agrawal (CW), and Manon Fleur Rivoire (CW), Class of 2026.
Twix2
How do you make Twix even more known for giving people a good thing twice? You clone the famous double candy. A limited-time new product launches with 4 bars in a pack, and the mad scientists hit Times Square to bring people double what they asked for.
Credits: Abdel Shousha (AD), Class of 2027; Amanda Brecher (CW), Class of 2026.
Escape from Level Zero
Around the world, gamers share one struggle: finding time to play. Life is packed with responsibilities, and gaming often takes a backseat. But what if you could fit it into the time you already have? Like all those moments in the day when you’re just waiting or existing?
Credits: Ahalya Bahuguna (CW), Rohan Carlo Sugapong (AD/Strategy), Matt Gill (AD), Class of 2026.
Award: D&AD New Blood Graphite Pencil Winner.
Undie Check
Our underwear notices vaginal changes before we do, but stigma keeps most women from paying attention. Canesten partnered with SKIMS to change that, creating pH-detecting underwear that discreetly flags early signs of imbalance with an easy reminder: Look down to know what’s up.
Credits: Kenna Lloyd (CW), Mia Forouhari (AD), Class of 2026.
The Jar Diaries
Vaseline has long been known as an old-school classic. Your grandma’s brand, if you will. We were tasked with redefining Vaseline as the go-to modern life hack and a must-have for today’s generation.
Introducing The Jar Diaries: A raw, unfiltered look inside the lives of young Vaseline users and the wild, unexpected ways it’s been there for them.
Credits: Kira Chick (CW), Nane Avedikian (AD), Jasmine Zhang (AD), Class of 2026.
We want you back
Gen Z coined situationships—and they’re applying the same logic to phone carriers. With 25% considering switching next month, brand loyalty is fragile. So Verizon leaned in: treating former customers like exes, making grand gestures, and proving we’re still the best connection they’ve ever had.
Credits: Kenna Lloyd (CW), Mia Forouhari (AD), Class of 2026.
