Yi Grace Ji

Dr. Yi Grace Ji’s research examines how organizations navigate sociopolitical discourse and emerging media to engage stakeholders. Grounded in interdisciplinary theories from communication, business management, and psychology, her work systematically investigates the attitudinal, psychological, relational, and behavioral outcomes of strategic communication for social impact. She primarily employs survey, experimental, and computational social science methods, complemented by qualitative interviews, enabling rigorous theory testing and deeper insights into the impact of organizational communication. Her recent projects explore how individuals process information generated by Generative AI (GenAI) and the organization’s responsible use of GenAI for prosocial communication. Her research has been funded by the Rita Allen Foundation, the Arthur W. Page Center, the Center on Media Innovation for Social Impact, and Boston University’s College of Communication.

Her scholarship has appeared in leading communication and business journals, including Journalism & Mass Communication Quarterly, Journal of Business Ethics, Journal of Advertising, Journal of Public Relations Research, Public Relations Review, International Journal of Business Communication, Computers in Human Behavior, and Science Communication, as well as in edited book chapters. She is the co-author of Strategic Communications for Startups and Entrepreneurs in China (Routledge, 2020). Dr. Ji has received more than ten top paper and research awards from national and international communication associations and conferences and has been named a Page Legacy Scholar three times by the Arthur W. Page Center for Integrity in Public Communication.

She serves on the editorial boards of the Journal of Public Relations Research and Public Relations Review, and on the advisory committee of the International Public Relations Research Conference (IPRRC). Before joining Boston University, Dr. Ji was an assistant professor of public relations at Virginia Commonwealth University. She teaches courses in communication research, strategy, and analytics at both undergraduate and graduate levels.