Jen Jiun Choi

Jen Jiun Choi is an Associate Professor of the Practice of Design Strategy with over 15 years of industry experience leading cross-functional collaborations at the intersection of design, technology, and business.

A founding designer at Waymo, she pioneered the world’s first self-driving public service experiences, shaping autonomous mobility through a human-centered lens. At Google within the social and enterprise divisions, she applied Lean UX principles to transform 0–1 product team dynamics, and at Local Projects, she created award-winning digital exhibitions for museums and cultural institutions including the September 11 Memorial Museum and the Cooper Hewitt Design Museum.

Recognized by Cannes Lions, IXDA, D&AD, AIGA, MUSE, and NDA.

Jen now channels her expertise into mentoring the next generation of strategists, designers, and researchers, having taught and lectured at Parsons, SVA, Pratt, UPenn, and ArtCenter College of Design before joining BU. In her role, she aims to help position the university as a hub for cross-disciplinary collaboration, extending design thinking to drive innovation across fields.