Chawannuch Chaikulngamdee

Chawannuch is currently a doctoral candidate in Emerging Media Studies at Boston University’s School of Communication. Prior to her time in Boston, she earned her undergraduate degree in Science, Technology, and Society, and her master’s degree in Communication, both from Stanford University. Her research primarily focuses on examining the impact of emerging media technologies, specifically social media platforms, on personal well-being. She has conducted studies that delve into the intricate dynamics between digital technologies and race, exploring how racial attitudes are not only shaped but also expressed on virtual platforms. Chawannuch hopes her work can contribute to making social media a space where more minority voices are heard, fostering understanding and communication among people from different cultures.

Beyond her exploration of race, she is conducting her thesis in the domain of social media marketing, particularly its effects on adolescent well-being and the cultivation of materialistic mindsets. Through her investigation, she aims to illuminate the complexities of modern marketing landscapes, with a dedication to nurturing a more compassionate and value-driven environment for young adults.