Anne Danehy

Professor Danehy has over three decades of experience conducting communication research both nationally and internationally. For more than 20 years, Professor Danehy had her own communication research consulting firm, Strategic Opinion Research, Inc. Prior to that she served as Vice President of a national polling organization, and Director and founder of the research division at an international public relations agency.

Her research skills have been used in various industries including health care, tech startups, education and Fortune 500 companies. Using various qualitative and quantitative tools, Professor Danehy helps organizations get inside the heads of their target audience, learning about their audiences’ attitudes, perceptions, pain points and motivations, leading to the development of effective marketing, public relations and advertising campaigns. Professor Danehy excels at managing large, multi-layered research projects, using research to develop, implement and evaluate strategic communication campaigns.

Working side by side with advertising and public relations creatives, Professor Danehy’s research has been instrumental in developing, implementing and evaluating communication campaigns. She has conducted research for various public health campaigns including drug prevention and distracted driving campaigns for diverse audiences. Her research has also been used by educational organizations to better understand their target audiences. She has helped tech start-ups to better understand their audiences’ pain points and how to position themselves. For Fortune 500 companies she has helped develop effective communication campaigns to enhance their public image. While the industries are different, the goals are the same- to develop effective communication campaigns.

As the Senior Associate Dean for Academic Affairs, she is able to combine her business skills, communication research and teaching experience to the benefit of BU and its students.