Note: Any information provided here may be superseded by the Course Syllabus at any time. 

Submit your report on Blackboard as one cohesive document. Your internship supervisor will not see this report, but it is required for grading the internship course. The report must have a title page and a table of contents. Number the pages. Your report is a summary of your internship. Make sure it is neat, well organized, and focused. Proofread for typos. Make it as professional as you can. Consider it the writing showpiece of your internship. It should be a minimum of 10 pages in length for a 4-unit internship, including the cover page and table of contents, but not including the appendix. Two-unit internship reports should be at least five pages in length (including the cover page and table of contents, but not including the appendix). Use 1-inch margins, 10-point type, double-spaced, ideally in the Times New Roman font.

Your report should be divided into four major chapters:

  1. Summary of the facts: This gives the reader a brief profile of the agency, company or organization, or government entity for which you worked. Inform the reader about the type of organization, number of employees, geographic location, etc. Discuss the identity and the image of the organization —how does it position itself in the industry. Next, move from general information to the specifics about the division or department you worked in. Here you might include an organizational chart of your department.. Please do not load this section with promotional literature from the agency or company. (2-3 pages)
  2. Narrative of what you did and what you learned: You can do this either chronologically by project or by the kinds of tasks performed. Tell the reader exactly what you did on the job. Describe duties/chores in detail. Include writing and/or marketing/account work as well as all other duties. Most importantly, describe what you have learned about your industry and professional practice. (2-3 pages)
  3. Self-Evaluation: This is the heart of your report and will largely determine your grade on it. Carefully analyze your experience at the internship discussing both the positive and negative aspects. Most importantly, reflect on your experience and performance. Analyze what you learned. Distill what you have learned so that someone reading this report (the Faculty Internship Professor) would gain insight into your state of mind during this time of your academic career. Be sure to discuss how this internship might, or might not, help you in your choice of a career. What important skills have you learned during your internship? What surprised you? In what ways did this internship change or reinforce your career goals? What do you wish you’d done differently? Be sure to bring some insight, analysis and reflective thinking to this section. Don’t generalize and offer superficial, glib observations. Be specific and detailed in describing your experience. (3-4 pages)
  4. Appendix: Include samples of the work you did at the internship. Show a variety of pieces (i.e. instead of 15 news releases, include five and samples of other formats such as features or photos). Layouts, ads, tapes, reports, editorials, brochures, letters, and scripts are also appropriate for this section. What you include here will be determined by the kind of internship you secured. If you have nothing to include here, your narrative should explain why this is so. The appendix does not count towards the 10 page requirement.