This panel brings together a prominent leader of the consumer insights industry for a discussion with alumni of Boston University’s Marketing Communication Research (MCR) program at the College of Communication, all with extensive work experience in consumer insights. The discussion will center on how to ensure that executives make use of the knowledge gained from consumer insights research when making decisions. Panel:
Holly Decker (COM’02), Vice President, Strategic Research Lead, Fidelity Investments
Jericho Razon (COM’05), Director, Consumer Insights, Portfolio Strategy & Front End Innovation at Nestlé Coffee Partners
Liz White (COM’11), Senior Director, Advanced Analytics and Data Management, Chadwick Martin Bailey (CMB)
Anne Bailey Berman, consumer insights industry leader and co-founder of Chadwick Martin Bailey (CMB)
Michael Elasmar, founding director, Marketing Communication Research (MCR) program at Boston University’s College of Communication